Mafia Trends Limited was initially established as Mafia Trends Private Limited on February 07, 2017, operating as a Private Limited Company in accordance with the Companies Act, 2013. Following a Special Resolution of Shareholders on December 22, 2021, the company underwent a transformation from a Private Limited Company to a Public Limited Company. Consequently, the company's name was changed to Mafia Trends Limited, as per the official document dated January 12, 2022, issued by the Registrar of Companies in Gujarat at Ahmedabad.
The company has been a trailblazer in establishing retail stores in various small towns and cities across India, including Kalol, Vadodara, and Ahmedabad. Its primary focus is on Tier-II and Tier-III cities, operating a chain of 'Value Retail' departmental stores that offer a range of clothing, apparel, and general merchandise tailored for men. Headquartered in Ahmedabad, the company's operations extend to smaller cities and select areas in Gujarat.
In 2011, Mafia commenced its business operations, launching the first store, "Mafia Western Outfit," in Ahmedabad, Gujarat. Presently, it operates eight stores across three cities in Gujarat—Ahmedabad, Kalol, and Vadodara. The company adheres to the concept of 'Value Retailing,' targeting the expanding aspiring class and middle-class populations based on various factors such as socioeconomic conditions, purchasing power, demographics, and customer trends.
Mafia Trends Limited specializes in marketing and selling men's fashion, encompassing a range of apparel like jeans, T-shirts, shirts, chinos, formal trousers, and formal shirts. The core principle of 'Value Retailing' is central to their business, aiming to provide the latest fashion trends in both apparel and non-apparel items for men, with a specific focus on meeting the demands of the youth and young generation.
To optimize procurement costs and offer quality products at competitive prices, the company sources products, including private labels, directly from regions where these products are widely available or manufactured. Its robust sourcing capabilities are complemented by an efficient logistics network, supported by a strong IT infrastructure, systems, and processes. This strategic approach enables Mafia Trends Limited to achieve its goal of 'Value Retailing.'
The company has been a trailblazer in establishing retail stores in various small towns and cities across India, including Kalol, Vadodara, and Ahmedabad. Its primary focus is on Tier-II and Tier-III cities, operating a chain of 'Value Retail' departmental stores that offer a range of clothing, apparel, and general merchandise tailored for men. Headquartered in Ahmedabad, the company's operations extend to smaller cities and select areas in Gujarat.
In 2011, Mafia commenced its business operations, launching the first store, "Mafia Western Outfit," in Ahmedabad, Gujarat. Presently, it operates eight stores across three cities in Gujarat—Ahmedabad, Kalol, and Vadodara. The company adheres to the concept of 'Value Retailing,' targeting the expanding aspiring class and middle-class populations based on various factors such as socioeconomic conditions, purchasing power, demographics, and customer trends.
Mafia Trends Limited specializes in marketing and selling men's fashion, encompassing a range of apparel like jeans, T-shirts, shirts, chinos, formal trousers, and formal shirts. The core principle of 'Value Retailing' is central to their business, aiming to provide the latest fashion trends in both apparel and non-apparel items for men, with a specific focus on meeting the demands of the youth and young generation.
To optimize procurement costs and offer quality products at competitive prices, the company sources products, including private labels, directly from regions where these products are widely available or manufactured. Its robust sourcing capabilities are complemented by an efficient logistics network, supported by a strong IT infrastructure, systems, and processes. This strategic approach enables Mafia Trends Limited to achieve its goal of 'Value Retailing.'
