Yogesh Jiwanlal Lakhani and Jagruti Yogesh Lakhani are the promoters of the company, which specializes in providing Out of Home (OOH) media services for advertising. Their offerings encompass a diverse range of advertising mediums, including Railway boards, Cinema slides, Bus panels, and more. In addition to traditional OOH advertising, the company prides itself on delivering innovative communication solutions tailored to multicultural audiences, catering to various creative needs and budgets. Alongside its advertising services, the company is involved in real estate activities, primarily focusing on property sales and leases.
In 2007, the company acquired the business of M/s. Bright Advertising Agency, a company specializing in Outdoor Publicity and Advertisement, through a Business Purchase and Takeover Agreement dated April 01, 2007. This acquisition included all assets and operations of the agency, effectively integrating its business into Bright Outdoor Media Limited.
In 2020, a Joint Venture Agreement was inked with ZEST Enterprise and LP Verma Media Marketing Private Limited on November 03, 2020, for the construction of Solar Panel Structures with integrated Advertisement Displays across various locations in Mumbai. Subsequently, a proposal was submitted through ZEST Enterprises to the Mumbai Division, Western Railway, on July 24, 2019, for the installation and operation of solar panel structures with advertisement displays under the NINFRIS policy at seventeen different locations in Mumbai.
In 2022, another Joint Venture Agreement was established with Wallop Advertising Private Limited on April 14, 2022, to execute a tender for Advertising Rights for a New Display site 'C' on the West side of Evening Traffic Facing CSMT on Suman Nagar Road under Bridge for a duration of 05 years, which was allocated to Wallop Advertising Private Limited.