Based in Mumbai, the company has become a prominent player in snack production and processing. It has established a robust marketing network encompassing wholesalers and retailers across Maharashtra, Gujarat, and Goa. By acquiring the operational business of M/s. Appetite Food through a Business Transfer Agreement dated May 15, 2022, the company expanded its offerings to include granola bars, chakli, chivda, laddu, sev, and other snacking items. This acquisition allowed for the assimilation of Appetite Food's established business line and distribution network, which had been actively operating for approximately three years, providing a strong foundation for further expansion within the region.
With a diverse product portfolio spanning five categories—Granola Bar, Laddu, Chakli, Sev, and Chivda—the company caters to a wide range of tastes and consumer demographics, including children, youth, and adults. While Nutri-Bars and Laddu target primarily the youth and adults, the remaining products appeal to all consumer segments. This diversified portfolio mitigates the company's vulnerability to changes in consumer preferences, market trends, or risks associated with operating in a single product segment.