Bella Casa Fashion & Retail Ltd

Bella Casa Fashion & Retail Limited was established on February 5th, 1996. The company specializes in the production of home furnishings, women's ethnic wear, and men's ethnic wear. Its products are distributed through various channels including wholesale, retail, and online platforms. Operating from a 550,000 square foot manufacturing facility in Jaipur, the company currently has a production capacity of 12 million units per annum. By partnering with third-party manufacturers, it has created job opportunities for an additional 1000 people and expanded its brand presence to over 400 districts. The company boasts a robust production capacity of approximately 500 crores for both apparel and home furnishings. Employing design teams that draw inspiration from celebrity outfits, street styles, and active sportswear, the company utilizes advanced computer-assisted design techniques to swiftly adapt proposed designs and share them with partner fabric mills. The manufacturing process is meticulously structured to ensure maximum efficiency and top-quality output. Transitioning towards a lean manufacturing system, the company empowers assembly line workers to execute a variety of tasks and take responsibility for product quality. Renowned for combining comfort and luxury, the company specializes in crafting premium bedding textiles. Its western wear brand, 'Bella,' offers a diverse collection of funky and versatile clothing, making it a popular choice among Indian consumers. Additionally, the brand 'Indigo' caters to women's ethnic and fusion wear, featuring designs that blend tradition with modernity. The 'Chanderi' brand personifies the young Indian woman with its traditional twist, offering elegant designs suitable for all body shapes. For men, the 'Nayak' brand provides stylish ethnic wear options suitable for both casual and formal occasions. While the western wear market dominates the apparel industry in India, there is a growing demand for ethnic wear among women for daily wear, while men predominantly opt for ethnic wear during special occasions such as weddings and festivals.