In this role, he will lead category management and foster brand partnerships, ensuring optimal assortment, pricing, availability and growth of all core categories on the platform.

"I am deeply committed to this mission and will bring all my energy and dedication to it," Miles said in a statement. Zepto's qualitative, fast-paced environment offers high-risk challenges and the potential for 10X career growth. "

Miles' promotion to CBO underscores Zepto's commitment to fostering internal talent and driving continued innovation. The company noted that before Zepto, an IIM-Bangalore graduate, he had led niche initiatives at Zomato and Jio.

Adit Palicha said, “Devendra has acted like an entrepreneur and treated PaaS like his own child, working tirelessly 6-7 days a week with the PaaS team to make the economics sustainable and turn PaaS around in record time. "We've brought the entire company together to launch in the U.S." , Co-Founder and CEO, Zepto.

Palicha further mentioned that he was instrumental in growing the company's advertising business to hundreds of crores of rupees in revenue and built Zepto Pass from start to finish: from an idea to over 5 million customers.