YouTube last day unveiled its Shopping Affiliate program for eligible Korean creators, allowing them to "tag" products on their videos, shorts, and livestreams to help viewers purchase the product on the affiliated retailer's website .

South Korea is the second country after the United States to run this program. According to the report of Yonhap news agency, YouTube introduced this feature in the US in June last year.

In Seoul, e-commerce giant Coupang joined the program for the first time to help introduce registered brands to its platform through YouTube, and the streaming giant said it plans to expand its partnership to other commerce platforms in the future. is planned.

YouTube also said it will launch a support function for YouTube Shopping for the first time in Korea later this month to help its creators easily open their stores.

According to YouTube, this function is being developed by Korean e-commerce platform company Cafe24 Corp. Was developed jointly with.

“Creators have always played an important role in providing useful and authentic shopping information to viewers throughout their shopping journey,” said Michelle Lee, YouTube's head of content partnerships in Korea. “We are excited to see how creative Korean creators will use these features to create new shopping content.”