New Delhi, IT services major Wipro on Tuesday announced a partnership with the Center for Brain Research (CBR) to leverage the power of Artificial Intelligence (AI), Machine Learning (ML) and big data analytics for health behavior innovations. .

CBR is an autonomous, non-profit research organization operating out of the Indian Institute of Science (IISc).

A release announcing the collaboration between Wipro and the Center for BRI Research said the partnership will "focus on harnessing the power of AI, ML and big data analytics to develop new technologies that can address chronic health disorders." "Will provide accurate support for prevention and management." ,

Wipro's Research and Development (R&D) team will design and develop a Personality Care Engine, an AI that uses an individual's health history, desired health status, and information to promote healthy ageing, positive lifestyle changes, and psychosocial well-being. Will take into account other behavioral responses. Bringing about meaningful improvements in a person's health over time."Focus on reducing and managing the risk of cardiovascular disease and correlated neurodegenerative disorders by using a personalized care engine to personalize their interactions with users, optimizing for their long-term health and well-being," the release said. Will concentrate."

Wipro will test the engine through digital app-based testing in collaboration with CBR at IISc.

According to the release, this trial will generate valuable evidence about the engine's effectiveness for contexts that are deeply relevant to long-term health outcomes.

"Wipro's technological expertise combined with CBR's leading brain science research will open up new possibilities for patient care and cognitive holistic health," it said.

The combined research and development capacity of both the institutions will develop systems that will deliver better health outcomes at the population level.Subha Tatavarty, Chief Technology Officer, Wipro Limited, said the company is committed to transforming the healthcare landscape through technology innovation, and is pleased to partner with CBR and IISc in this journey.