The round also saw participation from existing investors Matrix Partners India (aka Z47), Accel and Elevation Capital.

"India's wealth creators are set to add nearly $1.2 trillion over the next five years, with their wealth growing at a 14 percent CAGR," Sandeep Jethwani, co-founder of Deserve, said in a statement.

He said, "Building trust and providing top-tier service requires significant capital for client asset protection, regulatory compliance and good governance. We are grateful for the substantial support from Premji Invest and our existing partners."

The company said it plans to invest the new capital in formulating new investment strategies, boosting its technology platform to provide better customer experience and hiring investment experts for its next growth phase.

Saravanan Nattanamai, Partner, Premji Invest, said Deserve's vision of "revolutionizing wealth management for India's emerging wealth creators" aligns perfectly with our investment ethos.

“They have built a strong product roadmap across various investment solutions, establishing themselves as the most preferred, technology-based, open-architecture wealth management platform,” he said.

Additionally, Vikram Vaidyanathan, MD, Matrix Partners India, said that Deserve's digital-first proposition, coupled with a portfolio approach that is the right mix of risk-reward-tax, has made them a market leader in a very short period of time. ,