New Delhi: Vivo is all set to launch its foldable phone, the X Fold3 Pro, manufactured at its factory in Greater Noida, as the Chinese smartphone brand eyes the premium market here.
The company said it sees the pace of "premiumization" increasing in the smartphone market in India, and that this trend will continue even as the overall market expands and grows.
Geeta said, “We are at the stage where customers trust our brand and are ready to give us the opportunity to launch a device like the Fold. We are also at the stage where we are trying to solve some of the existing issues in the Fold segment. Are capable of." Channana, head of corporate strategy, Vivo India, said while talking about the upcoming launch of the X Fold3 Pro.The company has not revealed the sales target or the price of the soon-to-be-launched devices.
The device being launched is made-in-India, and the company is primarily eyeing existing Fold users, premium urban users, and even premium "candybar phone users" with the new offering.
“The device is manufactured in our own factory in Greater Noida,” Channan said.
The X Fold3 Pro will be the company's most expensive offering in the Indian market. With its launch on June 6, Vivo will take on Samsung and other rivals in the India market, where premium sales are touching new heights."As far as competition is concerned, we have carved our own path... All your premium devices... the 'X series' devices... have been different in their own right. On design and cameras we have always been over- Let's index...this will continue to be our core strength and we are going to move forward in this,” he said.
The new device is ultra-slim (folded thickness is 11.2mm, and unfolded thickness is 5.2mm), has a 5700mAh battery, and is powered by a Qualcomm Snapdragon 8 Gen 3 processor.
The company said it sees the pace of "premiumization" increasing in the smartphone market in India, and that this trend will continue even as the overall market expands and grows.
Geeta said, “We are at the stage where customers trust our brand and are ready to give us the opportunity to launch a device like the Fold. We are also at the stage where we are trying to solve some of the existing issues in the Fold segment. Are capable of." Channana, head of corporate strategy, Vivo India, said while talking about the upcoming launch of the X Fold3 Pro.The company has not revealed the sales target or the price of the soon-to-be-launched devices.
The device being launched is made-in-India, and the company is primarily eyeing existing Fold users, premium urban users, and even premium "candybar phone users" with the new offering.
“The device is manufactured in our own factory in Greater Noida,” Channan said.
The X Fold3 Pro will be the company's most expensive offering in the Indian market. With its launch on June 6, Vivo will take on Samsung and other rivals in the India market, where premium sales are touching new heights."As far as competition is concerned, we have carved our own path... All your premium devices... the 'X series' devices... have been different in their own right. On design and cameras we have always been over- Let's index...this will continue to be our core strength and we are going to move forward in this,” he said.
The new device is ultra-slim (folded thickness is 11.2mm, and unfolded thickness is 5.2mm), has a 5700mAh battery, and is powered by a Qualcomm Snapdragon 8 Gen 3 processor.
