Vertoz's stellar influencer campaign propels Himalaya to 134 million audience
Mumbai, July 10, 2024– Vertoz (NSE: VERTOZ), a leading AI-powered MadTech and CloudTech platform, is proud to announce the successful completion of a two-month influencer campaign for Turmeric facial care range. Himalaya, which includes facial cleanser, serum, scrub, mask and packs focused on dark spot reduction. Planned by Motivator – GroupM and executed in collaboration with Vertoz, the campaign ran during May and June, involved a total of 100 influencers and achieved a remarkable audience reach of 13,48,92,000/134 million.
The campaign featured prominent influencers like Gauahar Khan, Kashika Kapoor, Huma Qureshi, Devoleena, Tina Dutta and Kanika Mann, among others. These influencers shared their experiences and promoted the benefits of Himalaya's range of turmeric facial care products, generating quite a stir on social media platforms.
Post-campaign analysis revealed impressive engagement metrics, including substantial increases in brand mentions, follower growth for Himalaya's social media accounts, and a high engagement rate with the influencer's content. This success highlights the effectiveness of the campaign in improving brand visibility and consumer interest.
Pratheep Kumar, Media Director, Himalaya, commented on the success of the campaign: "The collaboration with Vertoz has exceeded our expectations and the engagement we have seen from consumers is truly remarkable. This campaign has significantly improved the visibility of our brand and has reinforced the effectiveness of our turmeric facial care range.
Hiren Shah, Founder and Chairman of Vertoz, added: "It has been an honor to work with Himalaya on this impactful influencer campaign. The impressive viewing figures and positive audience feedback are a testament to the power of strategic influencer marketing." “We are proud to have played a role in driving the success of Himalayan turmeric facial care products and look forward to future collaborations.”
Ayush Sharma, Digital Business Director, Motivator-GroupM, also commented, "This campaign showcases the power of well-orchestrated influencer marketing. The combined efforts of Vertoz and Motivator-Group M have amplified Himalaya's brand presence and created engagement. with a broad audience. The results speak for themselves and we are excited about the potential for future projects together."
The success of the campaign underscores the effectiveness of leveraging influencer marketing to reach a broad audience and create meaningful connections with consumers. Vertoz remains committed to providing innovative marketing solutions that generate tangible results for its clients.
About Vertoz
Vertoz (NSE: VERTOZ) is an AI-powered MadTech and CloudTech platform, offering digital advertising, marketing and monetization (MadTech), digital identity and cloud infrastructure (CloudTech) for enterprises, digital marketers, advertising agencies, digital editors and cloud services. Technology suppliers and companies.
Over the Himalayas
Himalaya is a brand recognized for its high-quality skin care products, formulated with natural ingredients and backed by extensive research. The brand is committed to promoting healthy, radiant skin, offering a range of products to suit various skin types and concerns.
For media inquiries and further information, please contact:
Vertoz POC:
Richa Chikara
Lead corporate communication
Email: [email protected]
Telephone: +91 22 6142 6067 / +1 (646) 895 6969
(Disclaimer: The above press release is provided by HT Syndication and will not assume any editorial responsibility for this content.)
Mumbai, July 10, 2024– Vertoz (NSE: VERTOZ), a leading AI-powered MadTech and CloudTech platform, is proud to announce the successful completion of a two-month influencer campaign for Turmeric facial care range. Himalaya, which includes facial cleanser, serum, scrub, mask and packs focused on dark spot reduction. Planned by Motivator – GroupM and executed in collaboration with Vertoz, the campaign ran during May and June, involved a total of 100 influencers and achieved a remarkable audience reach of 13,48,92,000/134 million.
The campaign featured prominent influencers like Gauahar Khan, Kashika Kapoor, Huma Qureshi, Devoleena, Tina Dutta and Kanika Mann, among others. These influencers shared their experiences and promoted the benefits of Himalaya's range of turmeric facial care products, generating quite a stir on social media platforms.
Post-campaign analysis revealed impressive engagement metrics, including substantial increases in brand mentions, follower growth for Himalaya's social media accounts, and a high engagement rate with the influencer's content. This success highlights the effectiveness of the campaign in improving brand visibility and consumer interest.
Pratheep Kumar, Media Director, Himalaya, commented on the success of the campaign: "The collaboration with Vertoz has exceeded our expectations and the engagement we have seen from consumers is truly remarkable. This campaign has significantly improved the visibility of our brand and has reinforced the effectiveness of our turmeric facial care range.
Hiren Shah, Founder and Chairman of Vertoz, added: "It has been an honor to work with Himalaya on this impactful influencer campaign. The impressive viewing figures and positive audience feedback are a testament to the power of strategic influencer marketing." “We are proud to have played a role in driving the success of Himalayan turmeric facial care products and look forward to future collaborations.”
Ayush Sharma, Digital Business Director, Motivator-GroupM, also commented, "This campaign showcases the power of well-orchestrated influencer marketing. The combined efforts of Vertoz and Motivator-Group M have amplified Himalaya's brand presence and created engagement. with a broad audience. The results speak for themselves and we are excited about the potential for future projects together."
The success of the campaign underscores the effectiveness of leveraging influencer marketing to reach a broad audience and create meaningful connections with consumers. Vertoz remains committed to providing innovative marketing solutions that generate tangible results for its clients.
About Vertoz
Vertoz (NSE: VERTOZ) is an AI-powered MadTech and CloudTech platform, offering digital advertising, marketing and monetization (MadTech), digital identity and cloud infrastructure (CloudTech) for enterprises, digital marketers, advertising agencies, digital editors and cloud services. Technology suppliers and companies.
Over the Himalayas
Himalaya is a brand recognized for its high-quality skin care products, formulated with natural ingredients and backed by extensive research. The brand is committed to promoting healthy, radiant skin, offering a range of products to suit various skin types and concerns.
For media inquiries and further information, please contact:
Vertoz POC:
Richa Chikara
Lead corporate communication
Email: [email protected]
Telephone: +91 22 6142 6067 / +1 (646) 895 6969
(Disclaimer: The above press release is provided by HT Syndication and will not assume any editorial responsibility for this content.)
