New Delhi: Animal rights group PETA India said on Wednesday that India's position as a major global sugarcane producer offers significant opportunities to expand the use of sugarcane-based vegan leather.
The organization highlighted that India's vast sugarcane production could be harnessed to effectively utilize sugarcane waste through technology developed by PA Footwear P Ltd, a company specializing in vegan leather alternatives.
India, the world's second largest sugar producer after Brazil, cultivates sugarcane on an area of between 55 and 60 million hectares.
"India is one of the largest producers of sugarcane globally, so PA Footwear P Ltd's technology presents an important opportunity to utilize sugarcane waste effectively," PETA India said in a statement.
PA Footwear P Ltd, in association with the National Institute of Interdisciplinary Science and Technology, has developed Vegan Virya, a leather alternative made primarily from sugarcane. The material has received the “PETA Approved Vegan” certification from PETA India.
PA Footwear vice-president Chinnasami Anbumalar said: “Vegan Virya comprises more than 95 per cent plant-based elements, primarily sugarcane bagasse, complemented by a 60 per cent agricultural residue content.”
Several Indian companies are adopting more sustainable and ethical practices in the fashion industry. Virgio, a brand launched by former Myntra CEO Amar Nagaram, and Allen Solly of Aditya Birla Fashion and Retail Ltd are among the companies joining the vegan trend.
PETA India chief corporate liaison Ashima Kukreja urged more companies to adopt vegan materials, citing leather and wool as major pollutants in the fashion industry.
Other Indian retailers that have received PETA vegan certification include Lusso Lifestyle, IMARS Fashion and The CAI store.
Industry analysts suggest that the shift towards vegan leather could help India capitalize on its agricultural strengths while meeting growing consumer demand for sustainable fashion options.
The organization highlighted that India's vast sugarcane production could be harnessed to effectively utilize sugarcane waste through technology developed by PA Footwear P Ltd, a company specializing in vegan leather alternatives.
India, the world's second largest sugar producer after Brazil, cultivates sugarcane on an area of between 55 and 60 million hectares.
"India is one of the largest producers of sugarcane globally, so PA Footwear P Ltd's technology presents an important opportunity to utilize sugarcane waste effectively," PETA India said in a statement.
PA Footwear P Ltd, in association with the National Institute of Interdisciplinary Science and Technology, has developed Vegan Virya, a leather alternative made primarily from sugarcane. The material has received the “PETA Approved Vegan” certification from PETA India.
PA Footwear vice-president Chinnasami Anbumalar said: “Vegan Virya comprises more than 95 per cent plant-based elements, primarily sugarcane bagasse, complemented by a 60 per cent agricultural residue content.”
Several Indian companies are adopting more sustainable and ethical practices in the fashion industry. Virgio, a brand launched by former Myntra CEO Amar Nagaram, and Allen Solly of Aditya Birla Fashion and Retail Ltd are among the companies joining the vegan trend.
PETA India chief corporate liaison Ashima Kukreja urged more companies to adopt vegan materials, citing leather and wool as major pollutants in the fashion industry.
Other Indian retailers that have received PETA vegan certification include Lusso Lifestyle, IMARS Fashion and The CAI store.
Industry analysts suggest that the shift towards vegan leather could help India capitalize on its agricultural strengths while meeting growing consumer demand for sustainable fashion options.
