New Delhi [India], Uttar Pradesh Eco Tourism Development Board (UPETDB) has signed a Memorandum of Understanding (MoU) with EaseMyTrip, an online travel platform, to promote and develop tourism in Uttar Pradesh, the company said. to the exchange in a presentation on Monday.
This partnership will use EaseMyTrip's extensive reach and technology to showcase Uttar Pradesh's rich ecotourism offerings. The company will actively promote all registered homestays in Uttar Pradesh on its website.
"We are excited to partner with EaseMyTrip, a leading online travel technology platform in India. This collaboration leverages their extensive reach and technological expertise to bring greater visibility and accessibility to Uttar Pradesh's diverse and rich ecotourism offerings. We are confident "This partnership will drive significant growth and elevate UP as a premier destination for domestic and international tourists," said UP Tourism and Culture Minister Jaiveer Singh.
EaseMyTrip also announced plans for a promotional campaign dedicated to making homestays a preferred accommodation option for travelers visiting the state. Additionally, the company will create educational products on bird sanctuaries, inspired by successful examples such as Okhla Bird Sanctuary and Bharatpur Bird Sanctuary.
These educational products will be promoted in schools, colleges and other institutions through advanced tour guides. These tour guides will receive special training designed by EaseMyTrip and officially registered under UPETDB to enhance the tourist experience.
Under the agreement, EaseMyTrip will also develop and market customized tour packages showcasing the unexplored destinations, cultural experiences, local cuisine and traditional crafts of Uttar Pradesh.
The company will introduce homestays as a key part of the overall tourism experience and promote the state's tiger reserves including Dudhwa, Pilibhit, Amangarh and Ranipur Tiger Reserve. UPETDB will support the promotion of EaseMyTrip microsites on various social media channels.
"We are excited to start this new project with the Uttar Pradesh Eco Tourism Development Board (UPETDB). Uttar Pradesh, with its rich history, popularity and stunning natural beauty, is home to a host of underrated and unexplored destinations waiting to be discovered for more We are confident that our collaboration with UPETDB will not only benefit both parties but also contribute significantly to the growth and improvement of tourism across the state,” said Rikant Pittie, Co-Founder, EaseMyTrip.
Ecotourism is increasingly popular in India. From the lush forests of Kerala to the wildlife sanctuaries of Madhya Pradesh and the serene landscapes of the Himalayan region, India offers many eco-friendly destinations. Uttar Pradesh is also promoting ecotourism through various initiatives.
These efforts aim to conserve the environment, support local communities and educate tourists. By embracing ecotourism, India protects its ecosystems while offering responsible and unforgettable travel experiences that connect visitors with nature and culture.
This partnership will use EaseMyTrip's extensive reach and technology to showcase Uttar Pradesh's rich ecotourism offerings. The company will actively promote all registered homestays in Uttar Pradesh on its website.
"We are excited to partner with EaseMyTrip, a leading online travel technology platform in India. This collaboration leverages their extensive reach and technological expertise to bring greater visibility and accessibility to Uttar Pradesh's diverse and rich ecotourism offerings. We are confident "This partnership will drive significant growth and elevate UP as a premier destination for domestic and international tourists," said UP Tourism and Culture Minister Jaiveer Singh.
EaseMyTrip also announced plans for a promotional campaign dedicated to making homestays a preferred accommodation option for travelers visiting the state. Additionally, the company will create educational products on bird sanctuaries, inspired by successful examples such as Okhla Bird Sanctuary and Bharatpur Bird Sanctuary.
These educational products will be promoted in schools, colleges and other institutions through advanced tour guides. These tour guides will receive special training designed by EaseMyTrip and officially registered under UPETDB to enhance the tourist experience.
Under the agreement, EaseMyTrip will also develop and market customized tour packages showcasing the unexplored destinations, cultural experiences, local cuisine and traditional crafts of Uttar Pradesh.
The company will introduce homestays as a key part of the overall tourism experience and promote the state's tiger reserves including Dudhwa, Pilibhit, Amangarh and Ranipur Tiger Reserve. UPETDB will support the promotion of EaseMyTrip microsites on various social media channels.
"We are excited to start this new project with the Uttar Pradesh Eco Tourism Development Board (UPETDB). Uttar Pradesh, with its rich history, popularity and stunning natural beauty, is home to a host of underrated and unexplored destinations waiting to be discovered for more We are confident that our collaboration with UPETDB will not only benefit both parties but also contribute significantly to the growth and improvement of tourism across the state,” said Rikant Pittie, Co-Founder, EaseMyTrip.
Ecotourism is increasingly popular in India. From the lush forests of Kerala to the wildlife sanctuaries of Madhya Pradesh and the serene landscapes of the Himalayan region, India offers many eco-friendly destinations. Uttar Pradesh is also promoting ecotourism through various initiatives.
These efforts aim to conserve the environment, support local communities and educate tourists. By embracing ecotourism, India protects its ecosystems while offering responsible and unforgettable travel experiences that connect visitors with nature and culture.