WASHINGTON: A high-powered US trade delegation will visit India later this month to explore opportunities in the country's vast agribusiness sector and promote American products among India's growing middle class.
"India represents a growth economy for U.S. agribusinesses trying to capture a growing share of domestic food purchases in the world's fifth-largest economy," said Alexis Taylor, Under Secretary of Agriculture for Trade and Foreign Agricultural Affairs.
From April 22 to 25, Taylor will lead the US Department of Agriculture (USDA Agribusiness Trade Mission) in Delhi.
"India's middle-class consumers' growing awareness and purchasing power of American food products is a real opportunity for American producers," Tylo said.
"This coupled with Indian consumers' confident view of US food and agricultural products has led to an 11 percent increase in US agriculture-related exports to India over the past two years," he said.
During the trade mission, participants will engage in targeted business-to-business meetings and site visits to forge new trade relationships, strengthen existing partnerships, observe US products in the market, and discover the latest Indian consumer food trends.
Participants will also receive in-depth market briefings from USDA's Foreign Agricultural Service and industry trade experts.
In a statement, the USDA said that last year, India reduced tariff requirements for US poultry products, vegetables, fruits, pulses and tree nuts, strengthening the agricultural trade relationship between the US and India.
It said the trade mission would build on those wins and secure a growing number of new purchase agreements for American farmers, ranchers and producers.
"India represents a growth economy for U.S. agribusinesses trying to capture a growing share of domestic food purchases in the world's fifth-largest economy," said Alexis Taylor, Under Secretary of Agriculture for Trade and Foreign Agricultural Affairs.
From April 22 to 25, Taylor will lead the US Department of Agriculture (USDA Agribusiness Trade Mission) in Delhi.
"India's middle-class consumers' growing awareness and purchasing power of American food products is a real opportunity for American producers," Tylo said.
"This coupled with Indian consumers' confident view of US food and agricultural products has led to an 11 percent increase in US agriculture-related exports to India over the past two years," he said.
During the trade mission, participants will engage in targeted business-to-business meetings and site visits to forge new trade relationships, strengthen existing partnerships, observe US products in the market, and discover the latest Indian consumer food trends.
Participants will also receive in-depth market briefings from USDA's Foreign Agricultural Service and industry trade experts.
In a statement, the USDA said that last year, India reduced tariff requirements for US poultry products, vegetables, fruits, pulses and tree nuts, strengthening the agricultural trade relationship between the US and India.
It said the trade mission would build on those wins and secure a growing number of new purchase agreements for American farmers, ranchers and producers.