Noida, Uttar Pradesh government on Friday announced the schedule of its flagship International Trade Show (UP ITS) 2024, saying the five-day event will be held in Greater Noida from September 25.

UP ITS aims to bring together industry leaders, businesses and professionals from different sectors on a global platform, the government said in a statement highlighting its goal of becoming a US$1 trillion economy in the next five years Is.

Expecting to represent a variety of industries including manufacturing, technology, agriculture, textiles, healthcare, tourism, U ITS is a B2B platform for companies to showcase their products and services, network with potential partners and explore business opportunities. And provides B2C platform. I area, it said.

“Last year, the Government of UP, in collaboration with India Exposition Mart Limited (IEML), Greater Noida, took the initiative to organize the first edition of the UP International Trade Show (UPITS). The second edition of the show is about to be organised.at the India Expo Center and Mart from September 25-29, 2024,” the government said.

Alok Kumar, Principal Secretary, Department of Sports, Youth Affairs, MSME, Khadi and Village Industries, Handloom and Textiles in the UP government, visited the Expo Mart on Friday to review the preparations and action plan for the second edition.

“Uttar Pradesh is less known than many small countries, hence it is important that its potential as an economic powerhouse is showcased on a global platform through UP ITS. It will bring Uttar Pradesh to the participants. There is an excellent opportunity to showcase it as an international sourcing hub,” Kumar said."Also, we should establish it as a mandatory program for buyers. He also discussed several innovative ideas to expand the show, such as inviting states. He also discussed about Product ODOP (A District on Product) , also emphasized on promoting GI tag, and other schemes,” he said.

Rakesh Kumar, President, India Expo Center and Mart said that all suggestions will be implemented to make UP ITS a success and make a lasting impact on the visitors and establish it as an international level indigenous sourcing fair.“UP ITS will cover a variety of business sectors including MSME, tourism and hospitality, healthcare, textiles, agriculture and food processing, start-ups, GI tag of Uttar Pradesh, toy association and craft cluster of Uttar Pradesh, handloom and textiles. Micro and small enterprise cluster development, ODOP, and others,” he said.

Gautam Buddha Nagar District Magistrate Manish Kumar Verma proposed a massive publicity campaign for UP ITS, aiming to surpass the attendance and success of the previous edition.

“We also plan to expand our promotional efforts to the Delhi region to attract a wider audience,” Verma said."