In Chennai, Tamil Nadu Youth Welfare and Sports Development Minister Udhayanidhi Stalin, who launched the TN RISE - Women Start Up Council here on Tuesday, said the initiative will help liberate women economically and culturally.

The main objective of TN RISE, the special platform of the Tamil Nadu Women Development Corporation, is to attract more women entrepreneurs from the rural areas of the state, he said.

"This reflects the progressive tradition of our Dravidian movement, which is represented in the current Tamil Nadu government. We refer to it as the Dravidian model of government," Udhayanidhi Stalin said at the event.

He stated that women were enslaved in two areas: the economic and the cultural. Organizations like the World Bank were providing financial assistance to economically liberate women.

"Similarly, our Dravidian movement is striving hard to liberate women from slavery in the cultural sphere. Now, our Dravidian model government is proud to collaborate with the World Bank to empower women in the economic sphere as well," said the Minister.

She said women entrepreneurs face numerous challenges in promoting their business ideas, as well as accessing financial, credit and marketing opportunities. The goal of TN RISE was to remove these obstacles by offering tailored market linkages, financing and operational advice.

Additionally, it will provide high-end business incubation services to rural women-led businesses, he said, adding, “I am proud to say that TN-RISE has signed MoUs with several multinational companies like Flipkart and HP to provide guidance and training to our budding entrepreneurial women."

Udhayanidhi invited industries and entrepreneurs to join hands with the state government to create more women entrepreneurs of Tamil Nadu.

The state government had announced in the Budget in March last year the establishment of a women-only Startup Business Council. Accordingly, it was launched today.

Earlier, the Minister unveiled the logo and website of TN RISE in the presence of Additional Chief Secretary, Department of Rural Development and Panchayat Raj, Gagandeep Singh Bedi and other officials.