NEW Delhi [India], The Telecom Regulatory Authority of India (TRAI) on Monday directed telecom companies to improve their mobile applications and web portals to make them more user-friendly for registration of complaints against unsolicited commercial communications (UCC) or unwanted calls. and preference settings.

The TRAI in an official statement said, "In its continuous effort to mitigate the problem of UCC, commonly known as spam, TRAI has directed access providers to improve their mobile applications and web portals to make them more user-friendly for registration." of UCC complaints and preference adjustments.

The authority has directed access providers or telecommunications companies to ensure that options for UCC complaint registration and preference management are easily accessible on mobile applications and websites of access providers. Additionally, essential details for complaint logging should be filled automatically, if users grant permission to access their call logs and other relevant data.

The TRAI has also implemented amendments to the Performance Monitoring Report (PMR) formats. For more granular tracking, all access providers will be required to submit PMRs monthly, as opposed to the previous quarterly reporting cycle.

Earlier, the Department of Consumer Affairs, Government of India had sought public comments on the Draft Guidelines for Prevention and Regulation of Unsolicited and Unwarranted Commercial Communications.

The Draft Guidelines are located on the Department of Consumer Affairs website for public comments, suggestions and comments. Contributions may be delivered to the Department no later than July 21, 2024.

The draft guidelines have been drafted after detailed deliberations with various stakeholders including telecom operators, telecom regulators and telecom organisations.

The department finalized the draft guidelines after extensive consultations with telecom regulator TRAI. It was noted that despite the TRAI regulations in place, such misleading and deceptive calls and messages have become a sore point for mobile users.