CHENNAI: Tata group's Titan Co Ltd has drawn up aggressive expansion plans this year across its various brand verticals, especially jewelery vertical Tanishq and saree label Tanira, a top executive said.
C K Venkataraman, managing director of Titan, said the company is also planning to launch its exclusive women's handbag brand store 'Earth' later this year.
Titan Diversified Group is a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO).
Venkataraman was speaking to reporters after unveiling one of the company's Helios watch stores along with the 59th Tanishq jewelery store and the 7th Taniera store at Pondy Bazaar here.
Taniera offers the best of Indian sarees under one roof.It offers ready-to-wear blouses, kurtas, short tops as well as handmade sarees, the press release said.
Today's launch of new brand outlets marks an important milestone in Titan's ongoing commitment towards aggressive retail expansion in FY 24-25, especially in Tier I, II and III geographies. He said the recent launch expands Titan's existing portfolio, taking the total exclusive brand retail touchpoints in the state to 98.
Briefing reporters, Venkataraman said the company is retailing Taniera, which showcases a range of Kanchipuram, Banaras and Bengal silk sarees, apart from different geographies.
The sarees sold at Taniera range from Rs 1,300 to Rs 3 lakh, he said."Tanishq is a 25-year-old jewelery brand. Our first store was launched in Cathedral Road, Chennai...Taniera is our fourth showroom in Chennai and Tanishq is our 20th showroom in Chennai," he said.
In response to a question, he said that the company has planned to open 40-45 showrooms of Taniera and 40-45 of Tanishq this year. "We are also planning to launch Earth, an exclusive brand store for women's handbags," he said.
When asked about the investment, he said that 90 percent of the stores are franchises.“We are thrilled to expand our retail footprint in Chennai, a city that is both a cultural hub and a key growth market for us. The vibrant and fast-growing consumer base in Chennai shows a strong affinity towards our brands “, which has inspired us to deepen our presence in the region,” he said.
He said, “Our new store in Pondy Bazaar reflects our commitment to provide high quality products and exceptional shopping experience to our customers."
C K Venkataraman, managing director of Titan, said the company is also planning to launch its exclusive women's handbag brand store 'Earth' later this year.
Titan Diversified Group is a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO).
Venkataraman was speaking to reporters after unveiling one of the company's Helios watch stores along with the 59th Tanishq jewelery store and the 7th Taniera store at Pondy Bazaar here.
Taniera offers the best of Indian sarees under one roof.It offers ready-to-wear blouses, kurtas, short tops as well as handmade sarees, the press release said.
Today's launch of new brand outlets marks an important milestone in Titan's ongoing commitment towards aggressive retail expansion in FY 24-25, especially in Tier I, II and III geographies. He said the recent launch expands Titan's existing portfolio, taking the total exclusive brand retail touchpoints in the state to 98.
Briefing reporters, Venkataraman said the company is retailing Taniera, which showcases a range of Kanchipuram, Banaras and Bengal silk sarees, apart from different geographies.
The sarees sold at Taniera range from Rs 1,300 to Rs 3 lakh, he said."Tanishq is a 25-year-old jewelery brand. Our first store was launched in Cathedral Road, Chennai...Taniera is our fourth showroom in Chennai and Tanishq is our 20th showroom in Chennai," he said.
In response to a question, he said that the company has planned to open 40-45 showrooms of Taniera and 40-45 of Tanishq this year. "We are also planning to launch Earth, an exclusive brand store for women's handbags," he said.
When asked about the investment, he said that 90 percent of the stores are franchises.“We are thrilled to expand our retail footprint in Chennai, a city that is both a cultural hub and a key growth market for us. The vibrant and fast-growing consumer base in Chennai shows a strong affinity towards our brands “, which has inspired us to deepen our presence in the region,” he said.
He said, “Our new store in Pondy Bazaar reflects our commitment to provide high quality products and exceptional shopping experience to our customers."
