Mumbai Loud tunes and thrilling high notes echoed in the heart of Mumbai as thousands gathered to celebrate the much-awaited, second edition of BMW Joytown.
The first day featured a stellar performance by musical maestros – The Chainsmokers, Armaan Malik, When Chai Met Toast and Ozzy Shez. Each artist performed a selection of their biggest hits to enthrall the audience and created an unforgettable atmosphere of celebration and happiness. BM Joytown brings together BMW, Mini and BMW Motorrad to offer a unique experience that is a perfect blend of cars and bikes, music, entertainment and gastronomical delights.Mr. Vikram Pawah, President, BMW Group India, said, “BMW Joytown has become an iconic legacy and continues to spread joy and excitement among our patrons and their families, establishing itself as the identity of the festivals. Music , it's a unique blend of automobiles." And the culinary excellence is designed to cater to a broad spectrum of interests, ensuring there is something for everyone to enjoy. The second edition of BMW Joytown has received an overwhelmingly positive response, reinforcing our commitment to creating unforgettable experiences against a dynamic and energetic backdrop. In Mumbai, the first day featured exceptional performances by The Chainsmokers and a variety of artistes. We look forward to welcoming everyone to the next series of performances, promising to make the experience even better.BMW Joytown is an exclusive luxury motoring festival experience curated by BM Group India, combining automotive excellence with the vibrant world of music and culinary delights. The festival caters not only to automotive fans but also their families, offering a wide range of musical genres to satisfy the diverse tastes of a diverse audience. With a carefully selected line-up of renowned artists from various musical fields, the BMW Joytown brand ensures an engaging experience for enthusiasts and music lovers alike.
The BMW, Mini and BMW Motorrad ranges have been showcased in various regions.
The BMW Zone was a comprehensive display of the entire BMW product portfolio, carefully organized into special display areas to highlight the brand's diverse strengths.The 'City Circuit' area was dedicated to the elegance and sophistication of BMW sedans, while the 'Adventure Trail' highlighted the BMW X range of Sports Activity Vehicles (SAVs) and emphasized their versatility and power. 'Adrenaline Alley' was a paradise for speed lovers featuring high-performance BMW M cars. Additionally, the 'BMW Electric Zone provided a glimpse of the future with BMW i electric vehicles, demonstrating the brand's commitment to innovation and sustainability.
Big love is an optimistic short view of life, which guides you forward in everything we do. On this basis, Mini Zone was a display of progressiveness and creativity.Prominently showcased were two iconic Mini models: the Mini Countryman, known for its adventurous spirit and spacious design, and the Mini 3-Door Hatch, which embodies the original go-kart spirit of fun and agility. This area was a deep expression of big love and the world of Mini.
The Make Life a Ride manifesto resonated throughout the BMW Motorrad region. This zone includes the Motorrad Garage where visitors can marvel at the full range of BM Motorrad bikes, including iconic vintage models. The latest BMW Motorrad Accessories and the BMW Motorrad Style Collection offer a range of high-quality gear and fashionable apparel for the discerning rider.To complement the experience, the area also features a beer garden, providing the perfect place to relax, enjoy good food and drinks, and immerse yourself in the vibrant motorbike culture.
Other highlights
Gravity defying stunts by BMW Motorrad riders and drifts in BMW M cars kept the audience entertained throughout the evening. The latest trends in BMW, Min and BMW Motorrad Lifestyle Collection and accessories were available with special offers on selected merchandise.
#BMWJoytown #BMWIndia #SheerDrivingPleasure #MINIIndia #BIGLov #BMWMotorradIndia #MakeLifeARide #BMWMotorradDaysInIndia
(Disclaimer: The above press release has been provided by HT Syndication and we will not take any editorial responsibility for this content.)
The first day featured a stellar performance by musical maestros – The Chainsmokers, Armaan Malik, When Chai Met Toast and Ozzy Shez. Each artist performed a selection of their biggest hits to enthrall the audience and created an unforgettable atmosphere of celebration and happiness. BM Joytown brings together BMW, Mini and BMW Motorrad to offer a unique experience that is a perfect blend of cars and bikes, music, entertainment and gastronomical delights.Mr. Vikram Pawah, President, BMW Group India, said, “BMW Joytown has become an iconic legacy and continues to spread joy and excitement among our patrons and their families, establishing itself as the identity of the festivals. Music , it's a unique blend of automobiles." And the culinary excellence is designed to cater to a broad spectrum of interests, ensuring there is something for everyone to enjoy. The second edition of BMW Joytown has received an overwhelmingly positive response, reinforcing our commitment to creating unforgettable experiences against a dynamic and energetic backdrop. In Mumbai, the first day featured exceptional performances by The Chainsmokers and a variety of artistes. We look forward to welcoming everyone to the next series of performances, promising to make the experience even better.BMW Joytown is an exclusive luxury motoring festival experience curated by BM Group India, combining automotive excellence with the vibrant world of music and culinary delights. The festival caters not only to automotive fans but also their families, offering a wide range of musical genres to satisfy the diverse tastes of a diverse audience. With a carefully selected line-up of renowned artists from various musical fields, the BMW Joytown brand ensures an engaging experience for enthusiasts and music lovers alike.
The BMW, Mini and BMW Motorrad ranges have been showcased in various regions.
The BMW Zone was a comprehensive display of the entire BMW product portfolio, carefully organized into special display areas to highlight the brand's diverse strengths.The 'City Circuit' area was dedicated to the elegance and sophistication of BMW sedans, while the 'Adventure Trail' highlighted the BMW X range of Sports Activity Vehicles (SAVs) and emphasized their versatility and power. 'Adrenaline Alley' was a paradise for speed lovers featuring high-performance BMW M cars. Additionally, the 'BMW Electric Zone provided a glimpse of the future with BMW i electric vehicles, demonstrating the brand's commitment to innovation and sustainability.
Big love is an optimistic short view of life, which guides you forward in everything we do. On this basis, Mini Zone was a display of progressiveness and creativity.Prominently showcased were two iconic Mini models: the Mini Countryman, known for its adventurous spirit and spacious design, and the Mini 3-Door Hatch, which embodies the original go-kart spirit of fun and agility. This area was a deep expression of big love and the world of Mini.
The Make Life a Ride manifesto resonated throughout the BMW Motorrad region. This zone includes the Motorrad Garage where visitors can marvel at the full range of BM Motorrad bikes, including iconic vintage models. The latest BMW Motorrad Accessories and the BMW Motorrad Style Collection offer a range of high-quality gear and fashionable apparel for the discerning rider.To complement the experience, the area also features a beer garden, providing the perfect place to relax, enjoy good food and drinks, and immerse yourself in the vibrant motorbike culture.
Other highlights
Gravity defying stunts by BMW Motorrad riders and drifts in BMW M cars kept the audience entertained throughout the evening. The latest trends in BMW, Min and BMW Motorrad Lifestyle Collection and accessories were available with special offers on selected merchandise.
#BMWJoytown #BMWIndia #SheerDrivingPleasure #MINIIndia #BIGLov #BMWMotorradIndia #MakeLifeARide #BMWMotorradDaysInIndia
(Disclaimer: The above press release has been provided by HT Syndication and we will not take any editorial responsibility for this content.)
