The collaboration aims to drive significant growth in fast-growing content markets like India, where niche content genres including anime and Korea dramas are gaining popularity. It will combine Fuji TV's original content with Tech Mahindra's localization and animation services.
Harshvendra Soin, President, APAC, said, “We have partnered with Fuji TV to bring their content library in various local languages to the Indian audience. This is an important milestone in Tech Mahindra's growth strategy and is a significant step forward for the media and entertainment industry. "Strengthens our position." Japan Business Tech Mahindra said in a statement.
The company also said it will help Fuji TV license Indian content I (intellectual property) and leverage its animation expertise to create fresh and engaging Japanese content for global audiences.
Toru Ota, Executive Vice President, Fuji Television Network, said, "As part of our initiative to expand into the global content market, we intend to collaboratively explore content strategies tailored to the Indian market, highlighting the potential of tech within the region. Leveraging Mahindra's extensive marketing expertise." ,
Tech Mahindra will assist Fuji TV in localizing its content for Indian audiences through dubbing, subtitling and animation services.
Harshvendra Soin, President, APAC, said, “We have partnered with Fuji TV to bring their content library in various local languages to the Indian audience. This is an important milestone in Tech Mahindra's growth strategy and is a significant step forward for the media and entertainment industry. "Strengthens our position." Japan Business Tech Mahindra said in a statement.
The company also said it will help Fuji TV license Indian content I (intellectual property) and leverage its animation expertise to create fresh and engaging Japanese content for global audiences.
Toru Ota, Executive Vice President, Fuji Television Network, said, "As part of our initiative to expand into the global content market, we intend to collaboratively explore content strategies tailored to the Indian market, highlighting the potential of tech within the region. Leveraging Mahindra's extensive marketing expertise." ,
Tech Mahindra will assist Fuji TV in localizing its content for Indian audiences through dubbing, subtitling and animation services.
