Mumbai: 81 per cent of CEOs and senior leaders have advocated a global set of rules and standards on Artificial Intelligence, a TCS survey said on Wednesday.

However, the survey of 1,300 leaders of companies with revenues of more than USD 1 billion was not so clear on the impact of AI on jobs and showed mixed expectations.

According to the survey, respondents advocated for an ethical AI framework that guides responsible use, especially in areas where AI decision making has an impact on important socio-economic factors such as health care and finance.

"Interestingly, 81 percent of the leaders surveyed called for a more 'global' set of rules and standards on AI," TCS Chief Executive Kruthivasan said in the foreword to the report.

Only 4 percent of respondents to the survey conducted this year felt it was too early or unnecessary to regulate AI, while 14 percent said they preferred the “asymmetrical environment” of local regulations.Nearly two-thirds of business leaders surveyed said that “human creativity or strategic thinking will continue to be a competitive advantage for their company.

In the survey of executives from 24 countries and 12 industries, 86 percent of respondents said they have already deployed AI to increase revenue.

"However, enterprises are realizing that the path to production for AI solutions is not easy and that building an AI-mature enterprise is a marathon, not a sprint," said Harrick Winn, chief technology officer, TCS."