New Delhi, Tata Motors and Mahindra & Mahindra have cut the prices of their SUV models to increase demand.

Tata Motors has revised the starting prices of its flagship SUVs, Harrier (Rs 14.99 lakh) and Safari (Rs 15.49 lakh) and increased benefits by up to Rs 1.4 lakh on other popular SUV variants.

“With respect to electric vehicles, the never-seen-before benefits on Nexon.ev (up to Rs 1.3 lakh) make it the most accessible ever,” Vivek Srivatsa, chief commercial officer, Tata Passenger Electric Mobility, said in a statement. "

He said that implementing this, benefits up to Rs 30,000 are also being given on Punch.EV.

Mahindra & Mahindra said its fully loaded AX7 range of XUV700 now starts at Rs 19.49 lakh, a price cut of over Rs 2 lakh.

It says the price cut will allow more people to experience the range.