A Celebration of World Famous Designs with Vaishali Shadangule

June 26, 2024: Tanishq, India's largest jewelery retail brand from the house of Tata, reaffirmed its commitment to global fashion with a captivating return to Paris Haute Couture Week 2024, with its collection "Timecrafted Diamonds with Tanishq". Following a successful debut in 2023, Tanishq continued to captivate the fashion capital of the world with her exquisite and innovative jewelery designs in collaboration with esteemed designer Vaishali Shadangule, for a unique collection that wowed audiences.

This collaboration brought together the heritage-inspired craftsmanship of Tanishq with the visionary design aesthetics of Vaishali Shadangule. The highly anticipated "Timecrafted Diamonds with Tanishq" collection, presented during Paris Haute Couture Week to establish the supremacy of diamonds in the market, showcased a unique fusion of exquisite and one-of-a-kind diamond jewelry, with designs inspired from all over the world. world.As part of the “Timecrafted Diamonds with Tanishq” collection exhibition, the “Songs of Sundarbans” collection was deeply inspired by the vibrant ecosystem of the Sundarbans. This unique collection celebrated the natural beauty and cultural richness of this region, featuring intricate, rare and unique designs that echoed the flora and fauna of the mangrove forests. Each piece told a story of harmony and balance, crafted with exquisite diamonds and gemstones to reflect the delicate interplay of light and shadow in the dense forest canopy. The collection embodied Tanishq's dedication to sustainability and care for the environment, with designs that paid homage to the biodiversity and timeless charm of the Sundarbans.

Tanishq's commitment to preserving heritage while embracing innovation perfectly aligned with Vaishali Shadangule's design philosophy, seamlessly blending traditional Indian techniques with contemporary aesthetics in a global fashion scenario. Vaishali Shadangule's debut at Paris Haute Couture Week in 2023 marked her as India's first Indian designer. The partnership brought together intricate details and a sustainable approach along with the values ​​of exceptional craftsmanship and ethical practices. This collaboration not only highlighted the best of Indian design but also reinforced Tanishq's dedication to creating timeless pieces that reflect the changing aspirations of the modern woman.

The collection elevated artisans as the heart of artistic expression. Her unique craftsmanship and technical mastery bridged the gap between imagination and reality. Through the synergy between Tanishq jewelery and Vaishali Shadangule couture, this collaboration transcended traditional boundaries and placed Indian heritage on the global fashion stage. Speaking on the collaboration, Ms. Pelki Tshering, CEO and Marketing at Tanishq, said, "We are delighted and excited to partner with acclaimed designer Vaishali Shadangule for Paris Haute Couture Week 2024. This collaboration strengthened our position as a leader in innovative Indian jewelery design, featuring our rich design heritage on the international stage. Together, we showcased an exquisite diamond collection that transcended borders and celebrated the enduring artistry of India."

"The collection was a celebration of exquisite craftsmanship and design, meticulously crafted to cater to today's conscious and discerning woman. With evolving tastes and a desire for statement pieces that reflected their unique personalities, each piece was perfectly suited to the style of the modern woman's life.

Speaking about the collaboration, Vaishali Shadangule said, "It gave me immense pleasure to collaborate with Tanishq for Paris Haute Couture Week 2024 as a designer partner. This collection embodies the limitless creativity within the Indian design landscape that I admire, and the cultural impact that the brand aims to achieve. By fusing my vision with Tanishq's incomparable artistry, we managed to design the collection that resonated globally."About Tanishq

Tanishq, India's most loved TATA Group jewelery brand, has been synonymous with superior craftsmanship, exclusive designs and assured product quality for over two decades. It has earned the envious reputation of being the only jewelery brand in the country that strives to understand the Indian woman and provide her with jewelery that fulfills her traditional and contemporary aspirations and desires. To emphasize its commitment to offering the purest jewellery, all Tanishq stores are equipped with the Karatmeter which allows customers to check the purity of their gold in the most efficient way. Tanishq retail chain currently has more than 400 exclusive boutiques in more than 240 cities.

(Disclaimer: The above press release is provided by HT Syndication and will not assume any editorial responsibility for this content.)