PNN

New Delhi [India], June 7: According to Chhetri's marketing agency, Fairplay Sports, this is the highest-value athletic apparel deal ever signed by an Indian footballer.

Indian football legend Chhetri will compete in Skechers football boots and appear in the brand's marketing campaigns.

India's leading athlete management agency, Fairplay Sports, which handles brand, business, endorsement deals and public relations for some of the top Indian athletes across various disciplines, recently signed a deal with the US for Indian national football team captain Sunil Chhetri. Have completed. Headquartered brand Skechers at a record-breaking price.

Speaking about the association, Chhetri said, “I am delighted to be associated with Skechers, a brand that is always innovating to achieve excellence.I love Skechers football shoes, and I'm eager to help players and fans across the country learn how amazing this brand will be for our game."

Sunil Chhetri is one of the most iconic names in the world of football, renowned for his exceptional skills, dedication and leadership on and off the field. As captain of the Indian national football team, he holds the all-time record in India and is ranked fourth globally with 94 goals in international matches. Chhetri has won numerous awards for both club and country, including being named AIFF Player of the Year seven times, the Arjuna Award in 2011, and the Padma Shri in 2019.Bandana Chhetri, co-founder of FairPlay Sports, said, "This association is the biggest ever deal for football boots [and apparel] signed by any footballer in India. It is not only a landmark towards the development of football in our country This step is, in fact, a huge confirmation of the growing marketability of Indian footballers. We look forward to many such associations in the future."

Sparsh Tyagi, Head of Business Development, Fairplay Sports, said, “We are extremely pleased to add to this historic partnership between Sunil Chhetri and Skechers. We have seen internationally how top footballers are able to secure highly lucrative football shoe deals And we have taken inspiration from that."Provide mutually beneficial cooperation."

The Skechers football boots are currently available in Europe and the United States and are expected to be available in India in August 2024.

FairPlay Sports exclusively manages athletes like Shivam Dubey, Gurpreet Singh Sandhu, Arshdeep Singh, Prasidh Krishna, Sai Kishore, Shivam Mavi, Anirudh Thapa and around 90 others. Additionally, the agency markets brands such as the Indian Premier League (IPL). Helps in forming alliances with competitions. ) and Indian Super League (ISL).