Bhopal, Madhya Pradesh-based Sundar Foods and Dairy (Sufoda) on Saturday announced the launch of its new milk product brand 'Samooh' and said it aims to expand its presence across the state.

'Group' brand launched in Bhopal on World Milk Day.

Karthikeya Singh Chauhan, founder and promoter of Sundar Dairy, said, “The group is a high-quality dairy product that will inspire people across the city.”

Chouhan, son of former state chief minister Shivraj Singh Chouhan, said the company has created several women-centric village collection centers to procure milk, which is being facilitated through women farmer producer organizations (FPOs), and sell the products. Delivery is being made. Completely controlled by women".

The fresh brand includes fresh milk packs named Samooh Gold Milk, Samooh Standard Milk, Samooh Toned Milk and Samooh Tea Special Milk as well as other products like curd, buttermilk and lassi.

Apart from this, it also offers products like Ghee, Shrikhand, Sweets and Paneer.

Co-founder Kunal Singh Chauhan said, “We are expanding our product range and distributor reach across Madhya Pradesh. Soon, consumers across the state will be able to enjoy the best quality milk products from the ‘group’ and women empowerment. Will be able to advance our mission." ,