Shillong, Chief Minister Conrad K Sangma launched OTT platform 'Hello Meghalaya' to promote filmmakers and musicians of the state.

Speaking at the event on Thursday evening, he said it is one of the first state-backed OTT platforms in the country, and it will provide an opportunity to filmmakers, content creators and musicians from the state to showcase their work.

"We can only provide the platform and it is up to the creators to maintain the momentum and sustain the platform. We are also providing financial incentives to creators who garner the pre-requisite viewership," Sangma said.

"Because of this platform, they will get a bigger audience. We are trying to create an ecosystem where every artist can sustain themselves and earn a livelihood," he said.

Sangma said his government intended to promote the languages ​​of the state.

He also initiated a formal collaboration between Meghalaya Grassroots Music Project-MGMP and Hard Rock Café.

As a part of this collaboration, bands from the state will perform at Hard Rock Cafe in cities like Bengaluru, Hyderabad, Chennai, Pune, New Delhi and Kolkata.

The CM also said that theaters would be set up in different districts to screen local content.