New Delhi [India], Lok Sabha Elections 2024 witnessed around 66.95 per cent turnout so far at polling stations as around 451 million people voted during the first four phases of the ongoing general elections to encourage voters to turn out to vote. Is. Due to their large number of voters, the Election Commission has increased its targeted interventions to reach every eligible voter. The Commission, led by Chief Election Commissioner Rajeev Kumar, along with Election Commissioners Gyanesh Kumar and Sukhbi Singh Sandhu, further directed the CEOs of states going into the fifth and sixth elections. The seventh phase is to distribute voter information slips to all voters on time and increase outreach activities. “The Commission strongly believes that partnerships and collaboration are essential pillars of a voter awareness programme.It is heartening to see that, at the request of the Commission, various institutions, influencers and celebrities will be involved. "Significant outreach is working enthusiastically on a pro-bono basis," said Chief Election Commissioner Rajeev Kumar. Furthermore, he added that the high turnout on behalf of Indian voters will be a message to the world about the strength of Indian democracy. Urging voters to vote in large numbers, as voting day is not a holiday but a day of pride, by participating in the celebration of democracy, various voter awareness campaigns and campaigns have been launched by the stakeholders, according to an official release. Every mobile user in the respective Parliamentary Constituency is being reached out through SMS/Flash SMS, outbound dialing calls on mobile in collaboration with ECI Telecom Service Providers like Sanchar Nigam Limited, Bharti Airte Limited, Jio Telecommunication and Vodafone-Idea Limited.Users, RCS (Rich Communication Services) messaging and WhatsApp messages/alerts. These activities are carried out two/three days before polling and even on the day of polling, in regional languages, with appeals to vote. ECI has collaborated with BCCI for voter awareness activities during the current IPL season . Voter awareness messages and songs are being played in various stadiums during cricket matches. The most innovative aspect of this campaign is the administration of voter pledges at various IPL venues by cricket legend Sachin Tendulkar in a pre-recorded video message. Additionally, voter awareness messages have been integrated into the cricket commentary.Cricketers from 10 IPL teams have encouraged voters to participate. Voting Day alerts along with their recorded voter awareness messages for the Lok Sabha elections in 2024 were sent to all Facebook users across India to inform them about the general elections and motivate them to participate in the festival of democracy. , mentioned in the release. The release further said that WhatsApp personalized messages have started from the voting day. Google India is contributing through its iconic Google Doodle feature and banners appearing on YouTube, Google Pat and other Google platforms during the voting days. Retail Association of India is actively involved in voter awareness activities through its retail network, thereby encouraging the retail chains.Elections have to be celebrated as a festival. The vast network of post offices and banking institutions was used by ECI to reach out to a wide and diverse audience across the country, in collaboration with the Ministry of Petroleum and Natural Gas, the parliamentary election campaign logo was 'Chunna Ka Parv, Pride of the Nation' Has been integrated with IRCTC portal and tickets. Voter awareness announcements have been integrated with the public address system at all railway stations. Log stickers are used on coaches of superfast trains. In collaboration with the Ministry of Petroleum and Natural Gas, voter awareness hoardings have been installed at approximately 16,000 retail outlets. I, in collaboration with the Ministry of Civil Aviation, am making an inflight announcement with an appeal message to participate in the upcoming elections.Voter guides are being kept in the seat pockets of the aircraft. Additionally, many airports are providing space for display of voter awareness messages. Selfie points have been set up at airports in 10 major cities such as Delhi, Mumbai, Kolkata, Bengaluru, Hyderabad, Ahmedabad, Lucknow, Patna Chandigarh and Pune, cinema theaters across the country ECI voter awareness films and EC songs Main Bharat Hoon, Hum Are driving. Voters of India have, at regular intervals, traveled to difficult terrains to perform Parliament TV challenges as part of Public Service Awareness (PSA) film miniatures at unique polling stations set up in remote corners of the country by the election machinery. Making films. To ensure last mile voting, Amul, Mother Dairy and other milk cooperatives have started branding their milk pouches with the message 'Chunaon ka Parv, Desh ka Garv' and encouraging voters through social media platforms. Have done.Amul is encouraging voters with its unique message through occasional advertisements of Amul Girl in newspapers. Prasar Bharati: Doordarshan has produced various short films, including appeals to constitutional functionaries such as the President of India, the Vice President of India and the Chief Justice of India. , In addition, the unique Pollen Stations are being covered by the audio-visual documentation of the Regional Centre. Music app Spotify is running a campaign called 'Play Your Part', and they have released print ads, and created playlists for polls on their app. Payments app PhonePe has integrated voter awareness messages in its app and is actively encouraging voters.BookMyShow has launched an integrated campaign titled “Aaj Picture Nahi, Big Picture Dekho” to increase awareness among voters. MakeMyTrip is running a campaign called 'MyVoteWalaTrip', under which it offers discounts to citizens going to vote. Food delivery platforms like Zomato and Swiggy are spreading vote awareness messages through their platforms and social media activities. Grocery app Blinkit changed its logo to "Blinkit" for the elections, incorporating a message encouraging people to "go out and vote" as a tagline, using Uber India multi-channel messaging (in -The app is reaching out to voters through email, push notifications). Offering discounts for travel to polling stations and promoting voter awareness messages on social media platforms.Bike app Rapido is incentivizing voters to vote with free rides. Urban Company has launched 'I Have Voted Campaign' to encourage voters. The Tata Ne app, as Tata Group's group-wide consumer-facing mobile app prominently features the "Cast Your Vote" animated banner on its homepage, with additional initiatives currently underway, Truecaller can help voters during outbound calls Enhance your layout by displaying awareness messages. Other independent initiatives are Mankind Pharma #VotingVirgin campaign, textile brand Neeru's "Vote Ki Preparatory" TVC, Tinder's "Every Single Vote Counts" campaign, creatively curated social media posts by matrimonial sites like Jeevansathi.com, etc. and popular Discounts for voting by brands Shoppers Stop, MakeMyTrip, Croma and many more There have been four phases of Lok Sabha elections and voting will end on June 1 and the results will be out on June 4. The remaining phases will take place on May 20, May 25 and June 1..