Mumbai, badminton player PV Sindhu, javelin thrower Kishore Jena and hockey goalkeeper PR Sreejesh are some of the athletes whose exploits are being celebrated in the city in the run-up to the Paris Olympics, which begin on July 26.
An outdoor campaign to celebrate the "champions of the game" was launched here on Thursday by sports goods manufacturing company Puma, which has tied up with the Indian Olympic Association (IOA) as its official sports partner. footwear for the Olympic Games.
A total of 45 Olympic-bound Indian athletes will represent the German company, whose 'See the Game Like We Do' campaign aims to celebrate the exploits of athletes here.
"Double Olympic medalist PV Sindhu's powerful smash, Olympic bronze medalist and hockey goalkeeper PR Sreejesh's ability to stop the fastest balls with ease with a series of larger-than-life outdoor spectacles in Mumbai to show Asian Games medalist Kishore Jena shot, equivalent to the height of a skyscraper,” Puma said in a statement.
"Sindhu's speed in a crash at 349 kmph is 3 times the speed of the iconic Mumbai Central Line route. Her exemplary achievement is displayed on the carriages with images splashed on the local train carriages on this route," he added. .
Jena's best throw of 87.54 m will be commemorated with the image of it on the façade of a similarly sized structure in Prabhadevi.
Sreejesh has been illustrated on a digital billboard on the Eastern Express Highway (EEH) serving the cities of Mumbai and Thane.
More than 100 Indian athletes will be provided with travel and podium footwear, strollers, backpacks, water fountains, yoga mats, headbands, wristbands, socks and towels, designed to maximize their training and comfort during the Paris Olympics.
"The IOA is deeply committed to improving India's medal prospects at the Paris Olympics, and such collaborations are a crucial step towards achieving that goal," IOA President Sha said.
An outdoor campaign to celebrate the "champions of the game" was launched here on Thursday by sports goods manufacturing company Puma, which has tied up with the Indian Olympic Association (IOA) as its official sports partner. footwear for the Olympic Games.
A total of 45 Olympic-bound Indian athletes will represent the German company, whose 'See the Game Like We Do' campaign aims to celebrate the exploits of athletes here.
"Double Olympic medalist PV Sindhu's powerful smash, Olympic bronze medalist and hockey goalkeeper PR Sreejesh's ability to stop the fastest balls with ease with a series of larger-than-life outdoor spectacles in Mumbai to show Asian Games medalist Kishore Jena shot, equivalent to the height of a skyscraper,” Puma said in a statement.
"Sindhu's speed in a crash at 349 kmph is 3 times the speed of the iconic Mumbai Central Line route. Her exemplary achievement is displayed on the carriages with images splashed on the local train carriages on this route," he added. .
Jena's best throw of 87.54 m will be commemorated with the image of it on the façade of a similarly sized structure in Prabhadevi.
Sreejesh has been illustrated on a digital billboard on the Eastern Express Highway (EEH) serving the cities of Mumbai and Thane.
More than 100 Indian athletes will be provided with travel and podium footwear, strollers, backpacks, water fountains, yoga mats, headbands, wristbands, socks and towels, designed to maximize their training and comfort during the Paris Olympics.
"The IOA is deeply committed to improving India's medal prospects at the Paris Olympics, and such collaborations are a crucial step towards achieving that goal," IOA President Sha said.
