Shobhita said: “Taking my journey with Magnum up a notch with the Cannes Film Festival is exciting and symbolic of my relationship with the brand, where we grow together creating colorful memories.”

“This experience allows me to create these moments of joy, because this association is a perfect blend of fashion, film and taste.”

Apart from Sobhita's adorable presence on the carpet, she will also be attending the ice cream brand's exclusive party and lounge with iconic names like Troye Sivan and Mura Masa.

“The partnership with Sobhita for this year's Cannes Film Festival embodies everything Magnum Ice Cream is about.”
, courage, and the joy of indulgence,” said Shiv Krishnamurthy, executive director, HUL Foods & Refreshments.