Mumbai: Salesforce on Wednesday announced the launch of its public sector division in India to take advantage of the fast-growing market and unveiled its digital lending offering tailored to Indian needs, as the enterprise software giant sharpens its focus towards the market here. Underlined the firm commitment.

The company also highlighted insights from the (International Data Corporation) IDC study, which indicated that as the salesforce economy expands, AI is accelerating its growth path.

The IDC study estimates that Salesforce and its ecosystem of customers and partners in India are expected to generate a net gain of 1.8 million new jobs and US$88.6 billion in new revenue from 2022 to 2028.

Arundhati Bhattacharya, CEO and Chairperson of Salesforce India, said that the growth potential here is huge, with rapid digital transformation happening everywhere.

“India has the talent and potential and now we are seeing rapid adoption of it,” he said at a media briefing.,

India is "different" in terms of digital adoption, and while digital transformation has been on the agenda of companies, there is now a sense of "urgency" due to the advent of generative AI.

The movement now is to get the right technology tools to scale businesses faster, he said.

Salesforce has announced the launch of its public sector division in India that aims to enable government agencies and public sector organizations to transform citizen experiences with Salesforce technology.

Salesforce also announced the upcoming availability of a digital lending solution for India, which will provide a platform for banks and lenders to deliver consumer loans digitally, while potentially eliminating the costs of maintaining disconnected, legacy platforms. And will reduce the burden.

Elaborating on Salesforce's made-for-India product, the company said, "Digital Lending for India will exclusively serve customers within the country.,

The platform can be integrated with banking and financial data along with customer data from Salesforce.

“Built on Salesforce's Financial Services Cloud platform, this integration provides a single view of customer information for loan application processing and helps in faster processing and approval,” the release said."