An emotional Naidu had said in Kurnool, "If you send me (and my party) to the Assembly, then only there will be development in Andhra Pradesh. Otherwise, this will be my last election."
Then, people anticipated that the TDP chief of the 70s was on his way out and was nearing the end of his political career. However, little did they know that Naidu's party would register its best ever performance in the 2024 elections.
In a remarkable turnaround in Andhra Pradesh, Naidu returned to power with an overwhelming mandate, winning 135 out of 175 seats.In the 2019 elections, it was reduced to just 23 seats.
The veteran politician is being lauded for leading the party's revival in the state, but the inside story is that Robin Sharma, a proven election strategist, played a key role in scripting the TDP's dramatic turnaround.
Robin Sharma is a disciple of Prashant Kishor, the poster boy of India's election consultancy, and is credited with strategizing Prime Minister Narendra Modi's campaign in 2014.
Interestingly, when Robin-led Showtime Consultancy (STC) took up the task of reviving TDP's declining fortunes in the state, his critics mocked the partnership. But, the election results not only silenced the critics, but Y.S. Also gave a big blow. Jagan Mohan Reddy camp, whose strategy was prepared by Rishi Raj Singh, another disciple of Prashant Kishore.The TDP-led alliance won the state by winning 164 out of 175 seats and possibly the biggest victory ever in any state with a 94 percent strike rate.
The Robin Sharma-led STC prepared a series of campaigns for the TDP to develop a 'fresh connect' with the public.
Some notable campaigns include Idhem Kharma Mana Rashtraniki, Bhadude Badhudu, Praja Galam, Super Six and Naidu's son Nara Lokesh's padayatra called Yuva Galam.
This is not a one-off victory achieved by Robin's STC, formed after breaking away from the Prashant Kishor-led I-PAC.
Robin's team also worked with the Aam Aadmi Party (AAP) during the 2022 Punjab elections and ran an innovative campaign that resulted in a historic victory for the greenhorn party while the veterans were forced to bite the dust in the state.According to reports, he also composed a popular campaign song for AAP, "Ek Mauka Kejriwal Nu, Ek Mauka Bhagwant Man Nu".
For those unaware, Robin and Rishi worked together in Citizens for Accountable Governance (CAG), which helped bring the BJP to power in the 2014 Lok Sabha elections.
CAG was founded by Prashant Kishor before the 2014 elections. A year after the election, both Robin and Rishi formed I-PAC with Kishore as founding members.
After some time, he parted ways with I-PAC and started his own political consulting firm named Showtime Consulting (STC).
Then, people anticipated that the TDP chief of the 70s was on his way out and was nearing the end of his political career. However, little did they know that Naidu's party would register its best ever performance in the 2024 elections.
In a remarkable turnaround in Andhra Pradesh, Naidu returned to power with an overwhelming mandate, winning 135 out of 175 seats.In the 2019 elections, it was reduced to just 23 seats.
The veteran politician is being lauded for leading the party's revival in the state, but the inside story is that Robin Sharma, a proven election strategist, played a key role in scripting the TDP's dramatic turnaround.
Robin Sharma is a disciple of Prashant Kishor, the poster boy of India's election consultancy, and is credited with strategizing Prime Minister Narendra Modi's campaign in 2014.
Interestingly, when Robin-led Showtime Consultancy (STC) took up the task of reviving TDP's declining fortunes in the state, his critics mocked the partnership. But, the election results not only silenced the critics, but Y.S. Also gave a big blow. Jagan Mohan Reddy camp, whose strategy was prepared by Rishi Raj Singh, another disciple of Prashant Kishore.The TDP-led alliance won the state by winning 164 out of 175 seats and possibly the biggest victory ever in any state with a 94 percent strike rate.
The Robin Sharma-led STC prepared a series of campaigns for the TDP to develop a 'fresh connect' with the public.
Some notable campaigns include Idhem Kharma Mana Rashtraniki, Bhadude Badhudu, Praja Galam, Super Six and Naidu's son Nara Lokesh's padayatra called Yuva Galam.
This is not a one-off victory achieved by Robin's STC, formed after breaking away from the Prashant Kishor-led I-PAC.
Robin's team also worked with the Aam Aadmi Party (AAP) during the 2022 Punjab elections and ran an innovative campaign that resulted in a historic victory for the greenhorn party while the veterans were forced to bite the dust in the state.According to reports, he also composed a popular campaign song for AAP, "Ek Mauka Kejriwal Nu, Ek Mauka Bhagwant Man Nu".
For those unaware, Robin and Rishi worked together in Citizens for Accountable Governance (CAG), which helped bring the BJP to power in the 2014 Lok Sabha elections.
CAG was founded by Prashant Kishor before the 2014 elections. A year after the election, both Robin and Rishi formed I-PAC with Kishore as founding members.
After some time, he parted ways with I-PAC and started his own political consulting firm named Showtime Consulting (STC).
