The real estate industry in India is a dynamic and fiercely competitive field, marked by the growing demand for housing and rapid urbanization of cities.

In this scenario, companies must continually innovate to maintain their advantage. REA India stands out not only for its market leadership but also for its commitment to creating an exceptional workplace. Leveraging cutting-edge technology and data-driven insights, the organization has redefined the home buying experience, ensuring a seamless and efficient process. In reality, REA India is “changing the way India experiences property”, which is also the organization's mission.

As a part of the global REA Group, REA India, with its flagship brands Housing.com and PropTiger.com, has consistently prioritized the well-being and professional growth of its people. This dedication has earned the organization numerous accolades and recognitions, positioning it as one of the best companies to work for in the country. This year marks the organization's fourth consecutive appearance among India's Top 25 Workplaces by the Great Place to Work® Institute (India), a testament to the exceptional work culture that REA India has meticulously built over the years. years, where every member of REA India family feels at HOME.At REA India, people are at the forefront of business decisions. Its people strategy, which is the core of its business strategy, is to create highly trained and motivated people who provide the best real estate experience for its clients. This drives them to create an environment of trust where people feel empowered to confidently take on responsibilities and deliver exceptional performance.

The company believes that attracting, engaging, developing and retaining top talent is crucial to maintaining industry leadership. This belief is reflected in its comprehensive talent management framework, which focuses on selecting distinguished growth and learning opportunities for its critical talent. This includes partnerships with prestigious business schools designed to foster leadership excellence among top talent, talent acceleration programs, special business projects, etc. Customized learning trips are selected for different talent groups such as women, leaders, sales teams, etc. Through its digital learning platforms. Like LinkedIn Learning, they give their employees access to top-notch educational resources. This move not only facilitates continuous learning, but also allows employees to acquire new skills and remain relevant in a rapidly evolving industry. These initiatives ensure that REA India not only attracts the best minds but also provides them with the tools and opportunities to grow and excel.

REA India's people-first approach and deep focus on creating a highly engaged team is evident in its countless initiatives aimed at improving employee satisfaction and engagement. Their engagement strategy is based on the principles of active listening and a strong feedback mechanism for action. Policies and initiatives are designed keeping in mind the expectations of its people. For example, Onboarding and Exit Feedback Surveys provide insight into the quality of our onboarding and exit process, while Annual and Mid-Year Engagement Surveys provide a comprehensive perspective on people sentiment. The data collected is translated into action plans, identifying responsible stakeholders and tracking progress. There is a responsibility to drive a high-engagement culture at all levels of leaders that makes them stay true to this goal in their actions and ethos. The organization has introduced several industry-first policies to ensure its people experience genuine care. . Policies such as the 'Early Check-In' for bi-monthly salary payments ensure financial liquidity, while the 'Salary Advance Policy' provides a lifeline in difficult times. The "Child Care Allowance" helps women balance motherhood with work responsibilities. Complimentary 'annual health checks' for employees and discounted checkups for their dependents demonstrate the organization's commitment to the well-being of its people. Additionally, the Employee Assistance and Wellness Program serves as a support system to address mental health issues.

At REA India, clear communication and access to leaders are key. This allows them to foster an environment of trust and a shared vision in which each individual sees themselves as an equal partner in business success. Initiatives such as 'Skip Manager Connects' offer opportunities for open and honest dialogues, while quarterly town halls provide a platform where the leadership team, including the CEO, updates the organization on performance, plans and invites to ask questions. The company also encourages the exchange of ideas through 'MYDEA', an internal platform for collective innovation, which allows our people to co-create policies. To further strengthen human connections, sessions like “Coffee and Conversation” (CEO Connect) and “Blank Canvas” (FGD) allow the organization to understand feelings and gather ideas and feedback.

In a nutshell, REA India's Executive Vice President COME HOME comes alive in its policies and programmes. They create an environment of belonging and care, where each individual is valued, listened to and empowered to grow both personally and professionally. (Disclaimer: The above press release is provided by HT Syndication and will not assume any editorial responsibility for this content.)