Operating across major cities like Delhi, Mumbai, Bengaluru and Pune, PluckEye is available on over eight marketplace platforms, connecting farmers to half a million households and delivering over 2 million products every month.
The impressive growth path of the brand can be attributed to its strategic partnerships with leading industry giants like Amazon, Swiggy, Zepto and Blinkit. Additionally, the acquisition of KOOK, a leading Indian food-tech startup specializing in DIY meal kits, has significantly expanded Pluck's product range and strengthened revenue figures. The involvement of Bollywood icon Kareena Kapu Khan as an investor and brand ambassador has further enhanced Pluck's market presence and brand recognition.
Commenting on the company's growth, Nelson D'Souza, CFO of Pluck, said, “We are optimistic about our growth projections due to our innovative approach and strategic initiatives as well as the evolving landscape of the digital F&T market.Pluck is a work in progress. "High growth trajectory, with plans to double its revenues within 12 months and expand its presence to 15 cities over the next three years."
With its listing on ONDC, Pluck now serves a customer base of 5 lakh. A key factor in Pluck's success is its innovative technology team, which has developed many innovative technologies. These include a seller portal for farmers to list their products, traceability of products from over 1,000 partner farms, ozone washing for fruits to ensure hygiene and BRICS technology to test the sweetness degree of fruits. .Additionally, the team has implemented AI systems for quality and size checking, auto pricing algorithms for optimal pricing, efficient delivery routing and live order tracking to manage stock availability across the city.
“We believe in leveraging technology to enhance every aspect of our operations, from ensuring product quality to optimizing delivery routes, our technological innovations are central to our success and customer satisfaction. Our goal is to make fresh food easily available and provide a seamless shopping experience for our customers,” said D’Souza.
The company is also making significant investments in its app to improve the customer experience.
Pluck's commitment to quality and innovation is driving its growth, promising a strong future in the digital fresh food market.
The impressive growth path of the brand can be attributed to its strategic partnerships with leading industry giants like Amazon, Swiggy, Zepto and Blinkit. Additionally, the acquisition of KOOK, a leading Indian food-tech startup specializing in DIY meal kits, has significantly expanded Pluck's product range and strengthened revenue figures. The involvement of Bollywood icon Kareena Kapu Khan as an investor and brand ambassador has further enhanced Pluck's market presence and brand recognition.
Commenting on the company's growth, Nelson D'Souza, CFO of Pluck, said, “We are optimistic about our growth projections due to our innovative approach and strategic initiatives as well as the evolving landscape of the digital F&T market.Pluck is a work in progress. "High growth trajectory, with plans to double its revenues within 12 months and expand its presence to 15 cities over the next three years."
With its listing on ONDC, Pluck now serves a customer base of 5 lakh. A key factor in Pluck's success is its innovative technology team, which has developed many innovative technologies. These include a seller portal for farmers to list their products, traceability of products from over 1,000 partner farms, ozone washing for fruits to ensure hygiene and BRICS technology to test the sweetness degree of fruits. .Additionally, the team has implemented AI systems for quality and size checking, auto pricing algorithms for optimal pricing, efficient delivery routing and live order tracking to manage stock availability across the city.
“We believe in leveraging technology to enhance every aspect of our operations, from ensuring product quality to optimizing delivery routes, our technological innovations are central to our success and customer satisfaction. Our goal is to make fresh food easily available and provide a seamless shopping experience for our customers,” said D’Souza.
The company is also making significant investments in its app to improve the customer experience.
Pluck's commitment to quality and innovation is driving its growth, promising a strong future in the digital fresh food market.