New Delhi, Piramal Pharma on Wednesday said its consumer products division has entered the men's personal grooming category with the launch of a new product range.
The company's Boheme product range includes hair removal spray, beard growth oil and underarm roll-on, the company said in a statement.
Nitish Bajaj, CEO, Piramal Consumer Products Division, said, "Men now account for around 11 per cent of spend in the men's grooming category, shaping up to be a market ripe for innovation."
He said, with the launch of Bohème, the company aims to address the demands of contemporary men with a commitment to revolutionize menswear.
The company's Boheme product range includes hair removal spray, beard growth oil and underarm roll-on, the company said in a statement.
Nitish Bajaj, CEO, Piramal Consumer Products Division, said, "Men now account for around 11 per cent of spend in the men's grooming category, shaping up to be a market ripe for innovation."
He said, with the launch of Bohème, the company aims to address the demands of contemporary men with a commitment to revolutionize menswear.
