New Delhi [India], One 97 Communications Limited (OCL), owner of the Paytm brand, has forged partnerships with leading global travel meta-platforms including Skyscanner, Google Flights and Wego, making inroads in its travel segment.

According to a press release, integration with these leading platforms enables Paytm to offer a wide range of travel options, competitive pricing and a seamless booking experience.

In Q4 2024, Paytm recorded a year-on-year growth of around 19 per cent in flight bookings, significantly outperforming the industry growth rate of around 3 per cent.

This upward trend in market share highlights Paytm's growing influence in the travel market. The company also reported a notable 15 percent year-over-year increase in international ticket bookings in April, solidifying its reputation as a preferred travel booking platform for competitive pricing and comprehensive services.

As the second largest online travel aggregator (OTA) for train bookings in Q4 '24, Paytm continues to enhance its customers' experience with innovative features.

New offerings like guaranteed seat assistance and easy tatkal bookings have made train travel more convenient and accessible, meeting the needs of travelers across India, including those from smaller towns and cities.

This customer-centric approach has strengthened Paytm's position in the rail travel segment.

Paytm has also expanded its international travel inventory by adding airlines such as Cambodia Angkor Air, SalamAir and FlyDubai.

This expansion offers travelers a wider range of international flight options, improving the overall travel experience.

The company's recent NDC (New Distribution Capability) integration with Amadeus, which includes Singapore Airlines and Qatar Airways, represents an important milestone.

This integration leverages artificial intelligence to offer more personalized travel options and packages directly from airlines, improving the booking experience for customers.

Apart from flights and trains, Paytm has expanded its service offering in the bus travel segment by including new operators like Mettur.

This expansion allows customers to choose from a wider variety of travel options, further enhancing the platform's appeal.

The introduction of the Free Cancellation service has seen significant growth, especially on trains and buses, followed by flights.

This feature gives customers greater flexibility and peace of mind, making travel plans more adaptable to changing circumstances.

A Paytm spokesperson said: "We are committed to expanding our travel business offering and improving the overall customer experience. Our partnerships with global travel aggregators and leading airlines, combined with AI integration, underline our dedication to providing services seamless, convenient and competitive travel solutions. As we continue to innovate and grow, we aim to deliver exceptional value and a superior travel experience to our customers."

With these advancements, Paytm is revolutionizing the travel industry by combining convenience, end-to-end solutions and innovative features.

This growth aligns with Paytm's broader vision of leveraging advanced technology to improve business operations and customer satisfaction across its diverse range of services.