50,000 doctors from across India join record-breaking initiative to advocate early intervention for peripheral neuropathy

Mumbai, Maharashtra, India - Business Wire India

P&G Health, a global leader in nerve care and manufacturer of Neurobion, has achieved a new Guinness World Record title for the 'Largest online photo album of people wearing pin badges'. The record-setting photo album features 50,379 dedicated doctors from across the country proudly wearing the pin badge, symbolizing their commitment to raise awareness and advocate early intervention for peripheral neuropathy to #TestTheSign.

Peripheral Neuropathy, a condition caused by vitamin deficiency, diabetes, ageing, among other risk factors, affects 8 out of 10 adults in India. Yet due to lack of awareness and ignorance about the early symptoms, it often remains undiagnosed or untreated. Vitamin B deficiency and certain medications are other high-risk factors, along with diabetes, for causing peripheral nerve damage.Studies published in different countries confirm that 80% of patients with PN are not diagnosed and treated.

Mr Milind Thatte, Managing Director, Procter & Gamble Health Limited, said, “Collaborative efforts between healthcare professionals, patient education, screening of high-risk patients are essential to improve the management and diagnosis of peripheral neuropathy (PN) in India . Through this new Guinness World Records title, Neurobion, India's #1 Vitamin-B brand from P&G Health, aims to shed light on this prevalent health issue and the role of vitamins in supporting healthy nerve functions. Many people are not aware that early diagnosis can help provide better treatment outcomes and a better quality of life. We express our heartfelt gratitude to every doctor who enthusiastically participated in this important effort.Through such efforts, we will continue to build a community of empowered healthcare providers to improve patient care and outcomes.”

Mr. Nikhil Shukla, Country Representative – India, SAARC & APA, Guinness World Records, said, “P&G Health has always remained steadfast in its commitment to advance healthcare solutions and empower communities to take charge of their well-being Is. We are delighted to see another groundbreaking Guinness World Records title achieved by P&G Health's Neurobion. This achievement emphasizes how important it is to prioritize nerve health, an aspect that I believe is often overlooked in our country.

Mr. Swapnil Dangrikar, Senior Adjudicator, Guinness World Records, said, “I am delighted to confirm that P&G Health's Neurobion has achieved yet another groundbreaking Guinness World Records title.The record reflects the brand's effort to spread information about nerve care. I'm happy to announce, they are now officially amazing!”

As P&G Health prepares for Neuropathy Awareness Week 2024, it is a collaboration of healthcare professionals, influencers from medical organizations, partners, consumers and patients in an effort to educate patients and consumers alike on the importance of nerve care. Continues. For more information about upcoming initiatives, please write to P&G Health media contacts.



Disclaimer: Indications for Neurobion may vary in different countries, please contact your local health professionals for more information.

About Procter & Gamble Health Limited

Procter & Gamble Health Limited is one of the largest VMS companies in India, manufacturing and marketing vitamin, mineral and supplement products for healthy lifestyle and better quality of life, including Neurobion, Livogen SevenSeas, Evian, Polybion and Nestivians included.For the latest news and information about Procter & Gamble Health Limited and IT brands, please visit www.pghealthindia.com.



About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Ambi Pur®, Ariel®, Gillette® Head & Shoulders®, Olay®, Oral-B® , Pampers®, Pantene®, Tide. ®, Vicks®, and Whisper®. P&G operates in approximately 70 countries worldwide.

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Swapnil Dangrikar, Official Adjudicator, Guinness World Records (third from right), P&Health for achieving the record of 'Largest online photo album of people wearing pin badges' to raise awareness for Peripheral Neuropathy Official Guinness World Records Handing over the certificate.