New Delhi, The acceptance of independent films in India has grown stronger in the last few years and PVR Inox Pictures strives to bring more such titles to the audiences here, be it films like "Past Lives" or their recent acquisition There is "civil war". , says Sanjeev Kumar Bijli, Executive Director, PVR INO Limited.
“Civil War,” directed by Alex Garland of “Ex Machina” and “Annihilation” fame, revolves around a team of military-embedded journalists who travel to Washington D.C. in a dystopian future before rebel groups attack the White House. sets out on a risky journey across America. ,
The film, starring Kirsten Dunst, Wagner Moura, Cailee Spaeny, Stephen McKinley Henderson and Nick Offerman, will release on Indian screens on April 19.
“The acceptance of independent films is very strong now (in India).We started the motion picture arm of PVR Inox about 24 years ago and we would bring small films like 'Talented Mr. Ripley' and others, but people did not know much about it. “It was hard to get me and this going forward, but now there is more acceptance and awareness,” Bijli said.
"Our endeavor is always to bring independent films to India in all languages. We focus (more) on English because that is the language in which most people prefer to watch their films. But we also look at Japanese, Spanish and other languages. Have also been making films.Well, because we have a huge network of screens, we want to be able to show all kinds of films to the Indian audience."
The multiplex chain held the premiere of "Civil War" at PVR Director's Cut Vasant Kunj on Sunday.
Bijli said that he received inspiration not only from the Korean-English film "Pass Lives" but also from previous hits such as the German-Polish-Yiddish film "The Zone of Interest" and "Anatomy of a Fall" (French-English). There has been great success. Such as "Everything Everywhere All at Once" and "The Whale", both American titles.
Crediting social media for making the world a smaller place, Bijli said they have a social listening program that helps them identify what kind of independent films Indian audiences are curious about.The next step is an honest takeover effort, something that happened in the case of "Civil War," which received positive reviews from critics at its world premiere at the South by Southwest Film Festival last month.
"Everyone already knows about 'Civil War' because there is so much buzz on social media... It makes our lives a little easier. We got the script of 'Civil War' at the American Film Market last year We fell in love with it when we read it so we did the deal at the script stage because we thought it was Elle Garland, Kirsten Dunst and the story was incredible.
"Then, we finally saw the film on IMAX at the Berlin (Film Festival) this year... It's one of the very few commercial-style films to come from A24," he said, adding that they have had a fruitful collaboration with the studio.To promote independent films.
While big names from Hollywood come to India on their own, Bijli said most of his work involves visiting major international film festivals and looking for independent films that can connect with audiences in India.
"Independent films are by nature small budget and a little niche, but they have an audience and some of them become successful. Like 'Everything Everywhere All at Once' won the Oscar for Best Picture last year.
"'The Zone of Interest' and 'Anatomy of a Fall' also won Oscars... Past Live was nominated for Best Picture and Original Screenplay... So these are small risks you have to take... All you need to do is go and buy these movies that you feel very strongly about and they sometimes become massive hits.,
While Celine Song's feature directorial debut "Past Lives" did not win an Oscar, "The Zone of Interest" and "Anatomy of a Fall" both won at the Oscars.
Jonathan Glazer's "The Zone of Interest" won Oscars for Best International Feature and Best Sound, and Justin Trite's "Anatomy of a Fall" won in the Best Original Screenplay category.
Describing "Civil War" as a difficult drama, Bijli said that Garland's film is "one of the bigger films" in terms of budget and scale.
“The journey from acquisition to release is a long one. We signed the film one and a half years ago, but finally it is ready for release.I'm excited about 'Sivi War' because I've seen it and I think it's a very strong film," he added.
“Civil War,” directed by Alex Garland of “Ex Machina” and “Annihilation” fame, revolves around a team of military-embedded journalists who travel to Washington D.C. in a dystopian future before rebel groups attack the White House. sets out on a risky journey across America. ,
The film, starring Kirsten Dunst, Wagner Moura, Cailee Spaeny, Stephen McKinley Henderson and Nick Offerman, will release on Indian screens on April 19.
“The acceptance of independent films is very strong now (in India).We started the motion picture arm of PVR Inox about 24 years ago and we would bring small films like 'Talented Mr. Ripley' and others, but people did not know much about it. “It was hard to get me and this going forward, but now there is more acceptance and awareness,” Bijli said.
"Our endeavor is always to bring independent films to India in all languages. We focus (more) on English because that is the language in which most people prefer to watch their films. But we also look at Japanese, Spanish and other languages. Have also been making films.Well, because we have a huge network of screens, we want to be able to show all kinds of films to the Indian audience."
The multiplex chain held the premiere of "Civil War" at PVR Director's Cut Vasant Kunj on Sunday.
Bijli said that he received inspiration not only from the Korean-English film "Pass Lives" but also from previous hits such as the German-Polish-Yiddish film "The Zone of Interest" and "Anatomy of a Fall" (French-English). There has been great success. Such as "Everything Everywhere All at Once" and "The Whale", both American titles.
Crediting social media for making the world a smaller place, Bijli said they have a social listening program that helps them identify what kind of independent films Indian audiences are curious about.The next step is an honest takeover effort, something that happened in the case of "Civil War," which received positive reviews from critics at its world premiere at the South by Southwest Film Festival last month.
"Everyone already knows about 'Civil War' because there is so much buzz on social media... It makes our lives a little easier. We got the script of 'Civil War' at the American Film Market last year We fell in love with it when we read it so we did the deal at the script stage because we thought it was Elle Garland, Kirsten Dunst and the story was incredible.
"Then, we finally saw the film on IMAX at the Berlin (Film Festival) this year... It's one of the very few commercial-style films to come from A24," he said, adding that they have had a fruitful collaboration with the studio.To promote independent films.
While big names from Hollywood come to India on their own, Bijli said most of his work involves visiting major international film festivals and looking for independent films that can connect with audiences in India.
"Independent films are by nature small budget and a little niche, but they have an audience and some of them become successful. Like 'Everything Everywhere All at Once' won the Oscar for Best Picture last year.
"'The Zone of Interest' and 'Anatomy of a Fall' also won Oscars... Past Live was nominated for Best Picture and Original Screenplay... So these are small risks you have to take... All you need to do is go and buy these movies that you feel very strongly about and they sometimes become massive hits.,
While Celine Song's feature directorial debut "Past Lives" did not win an Oscar, "The Zone of Interest" and "Anatomy of a Fall" both won at the Oscars.
Jonathan Glazer's "The Zone of Interest" won Oscars for Best International Feature and Best Sound, and Justin Trite's "Anatomy of a Fall" won in the Best Original Screenplay category.
Describing "Civil War" as a difficult drama, Bijli said that Garland's film is "one of the bigger films" in terms of budget and scale.
“The journey from acquisition to release is a long one. We signed the film one and a half years ago, but finally it is ready for release.I'm excited about 'Sivi War' because I've seen it and I think it's a very strong film," he added.
