VMPL
Mumbai (Maharashtra) [India], June 20: Have you ever imagined Janhvi Kapoor causing a stir on set, stopping a shoot just to ask about an assistant director's outfit? And then there's Kusha Kapila, in the middle of the chaos of an emergency room, with a brace on her neck, but her concern lies not in her own situation but in another patient's pretty dress. All these unexpected turns are due to Nykaa Fashion's latest campaign, 'Stay Stylish'. With styles that even celebrities and influencers can't help but admire, Nykaa Fashion is guaranteed to have you asking, "Where did you get that outfit?"
Inspired by moments of reverse fangirling, this campaign highlights the undeniable truth: when you look good, it's Nykaa Fashion. Whether you're getting ready for a parent-teacher meeting, planning a night out with friends, or celebrating a well-deserved promotion, Nykaa Fashion is your ultimate destination. Nykaa Fashion has you covered for all the moments when you want to stand out and leave a fashionable impression. With Nykaa Fashion, turning heads is synonymous with impeccable style. Commenting on the campaign, Nihir Parikh, CEO, NykaaFashion.com, said, "At Nykaa Fashion, style is not just a choice, it is our passion. We are dedicated to keeping our consumers in style, every step of the way. Our expert team understands the pulse of trends and styles that resonate with our consumers, ensuring that staying in style is as easy as possible with a curated collection. From over 650 international brands and local favorites, we have everything one needs to stay ahead in the fashion game."
As part of the campaign's first digital film, Janhvi is deeply engrossed in a chilling horror sequence when she abruptly stops filming. What captures her attention amid the unsettling atmosphere? Nykaa Fashion's outfit on the vice principal. She couldn't resist asking her: Where is your outfit from? In a twist of fate, a creepy moment turns into an unexpected encounter with a fan.
https://www.youtube.com/watch?v=TDcC_Ib21J4Janhvi Kapoor, Nykaa Fashion Brand Ambassador, said, "This campaign is very special to me. Nykaa Fashion is my absolute go-to for any high-stakes weekly occasion. Their curated collection of brands in their global store and their designs from the House of Nykaa Fashion is amazing, it makes sure to be always dressed in style. Every time I'm at Nykaa Fashion, I know I'll be asked "OMG, where is your outfit from?"
The second digital film starring Kusha combines humor with a lively emergency scene. Kusha wears a neck brace in a hospital bed. But, even with his limited mobility, she sees another patient in a beautiful dress. Without missing a beat, Kusha asks, "Nice dress! Where is it from?" Nykaa Fashion outfits never fail to turn heads, no matter the circumstances!
Echoing Janhvi's sentiments, Kusha Kapila added: "This campaign really catches my attention! I mean, who doesn't love stealing the spotlight and receiving those compliments on their outfit, right? Whether it's a movie night or brunch with friends, you can bet I'm browsing Nykaa Fashion's amazing collection for stylish styles, because I know that when I look good, it's all thanks to Nykaa Fashion!"
Nykaa Fashion has an impressive collection of more of seven lakh influencer-approved styles, making it a go-to hub for stylish fashion. In her latest campaign, expect to see even more popular faces stepping into the spotlight and sharing her amazing "Stay In Style" stories. It is a showcase not to be missed!
This campaign was worked in collaboration with creative agency The Script Room.Nykaa Fashion is a multi-brand e-commerce fashion offering from Nykaa, built on the pillars of curation and premium content, inspiring Indian customers to make the best decisions for themselves. Nykaa Fashion is one of the fastest growing fashion platforms in India with over 3200 brands across women, men, kids, luxury and home categories to appeal to all consumers. Nykaa Fashion's website and app focus on being "discovery-led" and "high on style", offering shoppers access to the latest trends and collections along with engaging content. It offers a wide variety of brands including Indian and Western clothing, footwear, bags, jewelry, accessories, lingerie, sportswear, sleepwear, home decor, bathrooms, beds and more. Nykaa Fashion has built a strong portfolio of in-house brands: Nykd, Gajra Gang, MIXT, Pipa Bella, Azai, Nyri, Twenty Dresses, Likha, RSVP, Kica Activewear, Twig & Twine, Gloot and IYKYK.
Mumbai (Maharashtra) [India], June 20: Have you ever imagined Janhvi Kapoor causing a stir on set, stopping a shoot just to ask about an assistant director's outfit? And then there's Kusha Kapila, in the middle of the chaos of an emergency room, with a brace on her neck, but her concern lies not in her own situation but in another patient's pretty dress. All these unexpected turns are due to Nykaa Fashion's latest campaign, 'Stay Stylish'. With styles that even celebrities and influencers can't help but admire, Nykaa Fashion is guaranteed to have you asking, "Where did you get that outfit?"
Inspired by moments of reverse fangirling, this campaign highlights the undeniable truth: when you look good, it's Nykaa Fashion. Whether you're getting ready for a parent-teacher meeting, planning a night out with friends, or celebrating a well-deserved promotion, Nykaa Fashion is your ultimate destination. Nykaa Fashion has you covered for all the moments when you want to stand out and leave a fashionable impression. With Nykaa Fashion, turning heads is synonymous with impeccable style. Commenting on the campaign, Nihir Parikh, CEO, NykaaFashion.com, said, "At Nykaa Fashion, style is not just a choice, it is our passion. We are dedicated to keeping our consumers in style, every step of the way. Our expert team understands the pulse of trends and styles that resonate with our consumers, ensuring that staying in style is as easy as possible with a curated collection. From over 650 international brands and local favorites, we have everything one needs to stay ahead in the fashion game."
As part of the campaign's first digital film, Janhvi is deeply engrossed in a chilling horror sequence when she abruptly stops filming. What captures her attention amid the unsettling atmosphere? Nykaa Fashion's outfit on the vice principal. She couldn't resist asking her: Where is your outfit from? In a twist of fate, a creepy moment turns into an unexpected encounter with a fan.
https://www.youtube.com/watch?v=TDcC_Ib21J4Janhvi Kapoor, Nykaa Fashion Brand Ambassador, said, "This campaign is very special to me. Nykaa Fashion is my absolute go-to for any high-stakes weekly occasion. Their curated collection of brands in their global store and their designs from the House of Nykaa Fashion is amazing, it makes sure to be always dressed in style. Every time I'm at Nykaa Fashion, I know I'll be asked "OMG, where is your outfit from?"
The second digital film starring Kusha combines humor with a lively emergency scene. Kusha wears a neck brace in a hospital bed. But, even with his limited mobility, she sees another patient in a beautiful dress. Without missing a beat, Kusha asks, "Nice dress! Where is it from?" Nykaa Fashion outfits never fail to turn heads, no matter the circumstances!
Echoing Janhvi's sentiments, Kusha Kapila added: "This campaign really catches my attention! I mean, who doesn't love stealing the spotlight and receiving those compliments on their outfit, right? Whether it's a movie night or brunch with friends, you can bet I'm browsing Nykaa Fashion's amazing collection for stylish styles, because I know that when I look good, it's all thanks to Nykaa Fashion!"
Nykaa Fashion has an impressive collection of more of seven lakh influencer-approved styles, making it a go-to hub for stylish fashion. In her latest campaign, expect to see even more popular faces stepping into the spotlight and sharing her amazing "Stay In Style" stories. It is a showcase not to be missed!
This campaign was worked in collaboration with creative agency The Script Room.Nykaa Fashion is a multi-brand e-commerce fashion offering from Nykaa, built on the pillars of curation and premium content, inspiring Indian customers to make the best decisions for themselves. Nykaa Fashion is one of the fastest growing fashion platforms in India with over 3200 brands across women, men, kids, luxury and home categories to appeal to all consumers. Nykaa Fashion's website and app focus on being "discovery-led" and "high on style", offering shoppers access to the latest trends and collections along with engaging content. It offers a wide variety of brands including Indian and Western clothing, footwear, bags, jewelry, accessories, lingerie, sportswear, sleepwear, home decor, bathrooms, beds and more. Nykaa Fashion has built a strong portfolio of in-house brands: Nykd, Gajra Gang, MIXT, Pipa Bella, Azai, Nyri, Twenty Dresses, Likha, RSVP, Kica Activewear, Twig & Twine, Gloot and IYKYK.
