NOIDA, Noida International Airport on Monday said it has roped in Heinemann Asia Pacific and BWC Forwarders Pvt Ltd as its retail and duty-free partners.

The airport said in a statement that the agreement includes the duty-free concession, which will be operated by Heinemann, adding that the master concessions for domestic retail and international duty-paying retail will be operated by BWC Forwarders.

The international duty-free outlet at the airport will offer a wide selection of premium brands. It added that some of the curated categories will include premium liquor tobacco, confectionery, perfumes, cosmetics, fragrances and fine chocolates.

Additionally, there will be items such as fashion accessories, regional handicrafts, souvenirs, Ayurvedic products, packaged food, as well as a variety of teas, coffees and spices, according to the statement.Noida International Airport is being built in Jewar, Gautam Buddha Nagar, Uttar Pradesh.

According to officials, the greenfield facility is located about 75 km from Delhi and is planned to begin operations by the end of this year.

“Passengers traveling through Noida International Airport will have a seamless and engaging experience with Heinemann-branded stores, no matter where they are. For the first time in a domestic retail environment in India, an innovative marque walkthrough concept will provide a seamless shopping experience for domestic travellers. Will change the experience, the statement said.Christoph Schnellmann, CEO, Noida International Airport, said the partnership will provide a seamless blend of duty-free and retail shopping, catering to the diverse needs of passengers with world-class convenience.

“This will enable access to a range of premium and experiential options that will ensure that our passengers’ time at the airport is both enjoyable and memorable. We believe this collaboration will be a breakthrough for airport retail will set a new standard, creating a unique shopping experience for passengers at the airport,” H said.

Marvin von Plato, CEO of Heinemann Asia Pacific, said his company, along with its Indian consortium partners BWC Forwarders, is excited to commence operations at Noida International Airport.“The Indian growth story, especially when it comes to travel and aviation, is an extremely exciting onward and upward journey for me to be a part of,” he said.

Raja Bommidala, Director, BWC Forwarders, said the partnership will bring a truly world-class traveler experience to India, merging Heinemann's global expertise and track record of operational excellence with BWC Forwarders' assets o supply chain and logistics experience in the Indian travel retail sector. will be.

Bommidala said, “We are proud to be a part of Noida International Airport, the world’s new gateway to India."