In New Delhi [India], NITI Aayog on Thursday launched the 'Sampoornata Abhiyan', which aims to achieve 100 per cent saturation of 12 key social sector indicators across all aspirational districts and blocks.

The launch events were organized in all 112 aspirational districts and 500 aspirational blocks.

The first day of the campaign witnessed the enthusiastic participation of thousands of district and block officials, frontline workers, community leaders, local artists, students and local representatives (Block Pramukhs/Sarpanchs) from Jammu and Kashmir to the islands. Andaman and Nicobar. .

The Aspirational Districts and Blocks pledged their commitment to the 'Sampoornata Abhiyan' by reiterating its principles through the 'Sampoornata Pledge', committing to meet the campaign objectives and accelerating progress towards full saturation of the identified indicators.

The program also included organizing camps that emphasized key campaign indicators, such as in Ratlam and Singrauli in Madhya Pradesh. Similarly, the program was launched amid fanfare and local participation in the district headquarters of Udham Singh Nagar, Uttarakhand and Nuh in Haryana.

The health camp organized in Kurabalakota Mandal, Annamayya District, Andhra Pradesh was received with immense enthusiasm by the local people.

Hundreds of Asha and Anganwadi workers gathered to showcase nutritional varieties of regional foods for pregnant women and young children in Baansgaon block of Gorakhpur district, Uttar Pradesh and Nirmand block, Kullu district, Himachal Pradesh.

Sampoornata Yatras were organized at some places to create awareness about the key performance indicators and objectives of Sampoornata Abhiyan. NCC schoolchildren and cadets gathered for one such Sampoornata Yatra in Bhamini block of Parvathipuram Manyam, Andhra Pradesh. Children also provided support to this unique program by participating in painting competitions like in Block Badhra, Charkhi Dadri District, Haryana. Other aspects of the launch included cultural programmes, nukkad natak, exhibition stalls, distribution of soil health cards etc.

Chowna Mein, Deputy Chief Minister of Arunachal Pradesh, inaugurated Sampoornata Abhiyan at Chowkham Block, Namsai District. Member of Legislative Assembly (MLA) C Kipili Sangatam addressed the launch event in Kiphire, Nagaland, setting off an enthusiastic start. Similarly, Lamka South block of Churachandpur district, Manipur organized a free Health Camp on Diabetes and Hypertension for the launch programme.

As part of the three-month 'Sampoornata Abhiyan' campaign, district and block officials along with elected people's representatives will organize awareness activities such as Gram Sabhas, Nukkad Natak, Paushtik Aahar Mela, health camps, ICDS camps, marches and awareness rallies. Exhibitions, poster creation and poetry competitions around 12 identified themes for 100 percent saturation across all aspirational blocks and districts.