Launch programs were organized in all 112 aspirational districts and 500 aspirational blocks.

The massive three-month campaign, running from July 4 to September 30, aims to achieve 100 per cent saturation of 12 key social sector indicators in all aspirational districts and blocks.

As part of the 3 month long campaign, District and Block officers, along with elected public representatives, will carry out awareness activities like Gram Sabha, street plays, nutritious food fair, health camps, ICDS camps, awareness marches and rallies, exhibitions, posters etc. Will organize. Making and poetry competitions on around 12 identified topics for 100 per cent saturation in all the aspirational blocks and districts.

NITI Aayog said officials and young professionals are "in-person attending launch events in 300 districts to guide and support local governance in effectively organizing and executing the campaign". It also mentioned that collaboration with relevant Central Ministries and Departments, and State and Union Territory Governments will not only boost efforts to achieve the objectives of the campaign, but also "ensure socio-economic development in the hinterland." It will also strengthen the spirit of competitive and cooperative federalism”. ,

The aspirational districts and blocks expressed their commitment to the 'Sampurnata Abhiyaan' by reiterating its principles through the 'Sampurnata Pledge' to accelerate progress towards meeting the goals of the campaign and full saturation of the identified indicators.