Celebrating a decade of revolutionizing fashion in India, this edition of EORS showcased over 30 lakh styles by over 8,800 brands, leading to a growth of nearly 47 per cent in the brands listed and, conversely, trend- First selection increased by almost 50 percent. For the last summer edition of EORS.
“It was heart-touching to see 150 million customers across the country flock to the platform during the milestone edition. The surge in demand from Tier 2+ groups also points to increased premiumisation in the country, and we are proud of this We are glad to be at the forefront of meeting this demand,” said Neha Wali, Head of Revenue and Development, Myntra.
In this edition of EORS, 55 per cent of the demand came from non-metropolitan areas.Some of the top metro cities that are boosting demand include Bengaluru, Delhi, Mumbai and Hyderabad. Guwahati, Bhubaneswar, Dehradun, Jammu, Mysore, Fatehabad, Panipat, Hisar and Udaipur were among the cities and towns that participated in EORS-20 with great enthusiasm.
This edition saw lakhs of shoppers flock to the platform to get the best offers on international brands. Some of the brands preferred by buyers include Mango, Nike, Adidas, H&M, Victoria's Secret, Levi's and Puma, among others. Due to the significant increase in demand, the international brand portfolio witnessed approximately 1.85 times growth in demand compared to business as usual (BAU).Women's Indian & Casual Apparel, Men's Casual Apparel, Sports Footwear, Kids Wear, Personal Care and Home Furnishing categories were the most sought-after categories among buyers.
The most sought-after items included t-shirts, shirts, kurta and kurta sets, perfumes, dresses, makeup and skincare products, denim, running shoes, trolley bags and headphones. On average, 167 T-shirts, about 60 pairs of shoes and about 20 lipsticks were purchased every minute.
D2C brands were very popular among buyers and around 90 brands like Banana Club, Urban Monkey, Dida, Exotic India and Lee Clothing participated in EORS for the first time. Nerd, The Souled Store, Snitch, Rare Rabbit, Salty, Assembly, Kidbia and Uptowny were some of the leading D2C brands that saw 2X growth compared to last year.Special collections like Cultsport, Globus, Rain & Rainbow and Alsis were also a big hit among buyers.
With over 1 lakh styles across 1,660 brands, Myntra's Beauty & Personal Care (BPC) category was one of the most popular categories and saw almost 3.6 times growth in demand compared to BAU.
Customers are provided with best-in-class products such as skin care, makeup and fragrances with value propositions from brands across the globe. Brands like MAC, Bath & Body Works, Huda Beauty, Victoria's Secret and Bobbi Brown were the top favorites of shoppers during the shopping carnival.
Apart from fashion and beauty, emerging categories took center stage, with luggage and travel accessories seeing almost 3x growth in demand compared to BAU.Home furnishing and wearables also saw a significant increase in demand as the platform showcased a range of value propositions across trend-first brands in these sectors.
The 'Assisted Sale Shopping Experience' saw over 300 inspiring influencer content videos delivered through Myntra Minis, the platform's signature short-form video content offering.
Additionally, over 20 brands participated in the EORS customer satisfaction build, enabling a wide range of rewards, ranging from hotel stays and paid vacations to iPhones and Vespa scooters.
“It was heart-touching to see 150 million customers across the country flock to the platform during the milestone edition. The surge in demand from Tier 2+ groups also points to increased premiumisation in the country, and we are proud of this We are glad to be at the forefront of meeting this demand,” said Neha Wali, Head of Revenue and Development, Myntra.
In this edition of EORS, 55 per cent of the demand came from non-metropolitan areas.Some of the top metro cities that are boosting demand include Bengaluru, Delhi, Mumbai and Hyderabad. Guwahati, Bhubaneswar, Dehradun, Jammu, Mysore, Fatehabad, Panipat, Hisar and Udaipur were among the cities and towns that participated in EORS-20 with great enthusiasm.
This edition saw lakhs of shoppers flock to the platform to get the best offers on international brands. Some of the brands preferred by buyers include Mango, Nike, Adidas, H&M, Victoria's Secret, Levi's and Puma, among others. Due to the significant increase in demand, the international brand portfolio witnessed approximately 1.85 times growth in demand compared to business as usual (BAU).Women's Indian & Casual Apparel, Men's Casual Apparel, Sports Footwear, Kids Wear, Personal Care and Home Furnishing categories were the most sought-after categories among buyers.
The most sought-after items included t-shirts, shirts, kurta and kurta sets, perfumes, dresses, makeup and skincare products, denim, running shoes, trolley bags and headphones. On average, 167 T-shirts, about 60 pairs of shoes and about 20 lipsticks were purchased every minute.
D2C brands were very popular among buyers and around 90 brands like Banana Club, Urban Monkey, Dida, Exotic India and Lee Clothing participated in EORS for the first time. Nerd, The Souled Store, Snitch, Rare Rabbit, Salty, Assembly, Kidbia and Uptowny were some of the leading D2C brands that saw 2X growth compared to last year.Special collections like Cultsport, Globus, Rain & Rainbow and Alsis were also a big hit among buyers.
With over 1 lakh styles across 1,660 brands, Myntra's Beauty & Personal Care (BPC) category was one of the most popular categories and saw almost 3.6 times growth in demand compared to BAU.
Customers are provided with best-in-class products such as skin care, makeup and fragrances with value propositions from brands across the globe. Brands like MAC, Bath & Body Works, Huda Beauty, Victoria's Secret and Bobbi Brown were the top favorites of shoppers during the shopping carnival.
Apart from fashion and beauty, emerging categories took center stage, with luggage and travel accessories seeing almost 3x growth in demand compared to BAU.Home furnishing and wearables also saw a significant increase in demand as the platform showcased a range of value propositions across trend-first brands in these sectors.
The 'Assisted Sale Shopping Experience' saw over 300 inspiring influencer content videos delivered through Myntra Minis, the platform's signature short-form video content offering.
Additionally, over 20 brands participated in the EORS customer satisfaction build, enabling a wide range of rewards, ranging from hotel stays and paid vacations to iPhones and Vespa scooters.
