The campaign introduces a first-of-its-kind service in India: 'Book a Gold Loan instantly, anytime, anywhere.'
The newly launched facility allows customers to initiate a loan with a simple missed call, integrating advanced technology with exceptional customer service.
“Partnering with Shahrukh Khan, the 'Book My Gold Loan' campaign represents a huge leap for us. With the 'Book My Gold Loan' service, we aim to make life easier with gold loans for all our consumers , which can be availed from any of our branches or from their homes,” said Shaji Varghese, CEO, Muthoot Fincorp.Our loans empower our customers to fulfill their daily aspirations.”
This unique service makes gold loans more accessible and convenient for consumers and is driven by Muthoot Fincorp's strong 'phygital' presence with over 3,700 branches across the country and home gold loans in over 50 cities.
Muthoot Fincorp's 'Book My Gold Loan' campaign has been conceptualized and created by Havas Worldwide India (creative) and executed by Havas Media India (media) and includes an engaging television commercial (TVC) starring Shah Rukh Khan .
Joint Anupama Ramaswamy said, “We came up with a signature gesture for our unique facility of Book Your Gold Loan with a Missed Call and asked Shah Rukh Khan to tell the world about it. And as always, he did it with a Gave a unique twist." MD and Chief Creative Officer, Havas Worldwide India.
The TVC takes viewers through aspirations, studying abroad and buying a new car. As each scene unfolds, Shah Rukh Khan subtly incorporates the 'call me' sentiment, hinting towards a simple solution.
Finally, Khan revealed the answer behind his 'Call Me' gesture for the 'Book My Gold Loan' service.
This first-ever service in India makes availing a gold loan as easy as a missed call to 80869 80869 to 'turn your dreams into reality'.Additionally, Muthoot Fincorp has also released a music video with SRK promoting the new initiative.
Mohit Joshi, CEO, Havas Media Network, said, “Muthoot Fincorp’s continued innovation in making financial access easier for people is commendable and we are confident that the multilingual campaign will connect meaningfully with the large audience across the country.”
The campaign will be broadcast in Hindi, Tamil, Malayalam, Telugu, Kannada, Marathi and Gujarati. This will include OOH, digital platforms, television, print and on-ground activation, ensuring wide reach and pan-India impact.
Muthoot Fincorp recently achieved record breaking consolidated loan disbursement of Rs 61,703.26 crore in FY24.With the launch of 'Book My Gold Loan', the company is set to take a significant leap towards simplifying the lending landscape.
The newly launched facility allows customers to initiate a loan with a simple missed call, integrating advanced technology with exceptional customer service.
“Partnering with Shahrukh Khan, the 'Book My Gold Loan' campaign represents a huge leap for us. With the 'Book My Gold Loan' service, we aim to make life easier with gold loans for all our consumers , which can be availed from any of our branches or from their homes,” said Shaji Varghese, CEO, Muthoot Fincorp.Our loans empower our customers to fulfill their daily aspirations.”
This unique service makes gold loans more accessible and convenient for consumers and is driven by Muthoot Fincorp's strong 'phygital' presence with over 3,700 branches across the country and home gold loans in over 50 cities.
Muthoot Fincorp's 'Book My Gold Loan' campaign has been conceptualized and created by Havas Worldwide India (creative) and executed by Havas Media India (media) and includes an engaging television commercial (TVC) starring Shah Rukh Khan .
Joint Anupama Ramaswamy said, “We came up with a signature gesture for our unique facility of Book Your Gold Loan with a Missed Call and asked Shah Rukh Khan to tell the world about it. And as always, he did it with a Gave a unique twist." MD and Chief Creative Officer, Havas Worldwide India.
The TVC takes viewers through aspirations, studying abroad and buying a new car. As each scene unfolds, Shah Rukh Khan subtly incorporates the 'call me' sentiment, hinting towards a simple solution.
Finally, Khan revealed the answer behind his 'Call Me' gesture for the 'Book My Gold Loan' service.
This first-ever service in India makes availing a gold loan as easy as a missed call to 80869 80869 to 'turn your dreams into reality'.Additionally, Muthoot Fincorp has also released a music video with SRK promoting the new initiative.
Mohit Joshi, CEO, Havas Media Network, said, “Muthoot Fincorp’s continued innovation in making financial access easier for people is commendable and we are confident that the multilingual campaign will connect meaningfully with the large audience across the country.”
The campaign will be broadcast in Hindi, Tamil, Malayalam, Telugu, Kannada, Marathi and Gujarati. This will include OOH, digital platforms, television, print and on-ground activation, ensuring wide reach and pan-India impact.
Muthoot Fincorp recently achieved record breaking consolidated loan disbursement of Rs 61,703.26 crore in FY24.With the launch of 'Book My Gold Loan', the company is set to take a significant leap towards simplifying the lending landscape.
