New Delhi, German luxury carmaker Mercedes-Benz on Monday reported 9 per cent growth in India sales at 9,262 units in the first half of 2024, its highest ever half-yearly sales in the country, across categories and Availability is based on strong demand. of the volume model.
Mercedes-Benz India said in a statement that the company had recorded sales of 8,528 units in the January-June period of 2023, its previous highest half-yearly sales.
It plans to launch six new products in the second half (H2) of 2024.
It said SUV penetration stood at 55 per cent in the first half of 2024, while the TEV (top-end vehicle) segment priced above Rs 1.5 crore comprised 25 per cent of total sales.
The SUV segment witnessed a strong performance from the GLA, GLC, GLE and GLS models, while the sedan portfolio comprising of the A-Class, C-Class, outgoing LWB E-Class and S-Class remained the top choice of customers for luxury sedans. were up.
Mercedes-Benz India said the BEV (battery electric vehicle) portfolio grew by 60 per cent in H1 24, comprising 5 per cent of total sales volumes.
Santosh Iyer, Managing Director and CEO, Mercedes-Benz India, said, “New and updated products, improved customer experience at retail and ease of ownership, coupled with positive customer sentiments led to our best-ever H1 sales performance. "
The company further said that the availability of volume models also played a role in delivering record sales in the first half of this year.
On the outlook for the rest of the year, Iyer said, "We have new products coming for the upcoming festive season. So we think we should be able to end the year with double-digit growth as projected earlier." Was."
Mercedes-Benz India said in a statement that the company had recorded sales of 8,528 units in the January-June period of 2023, its previous highest half-yearly sales.
It plans to launch six new products in the second half (H2) of 2024.
It said SUV penetration stood at 55 per cent in the first half of 2024, while the TEV (top-end vehicle) segment priced above Rs 1.5 crore comprised 25 per cent of total sales.
The SUV segment witnessed a strong performance from the GLA, GLC, GLE and GLS models, while the sedan portfolio comprising of the A-Class, C-Class, outgoing LWB E-Class and S-Class remained the top choice of customers for luxury sedans. were up.
Mercedes-Benz India said the BEV (battery electric vehicle) portfolio grew by 60 per cent in H1 24, comprising 5 per cent of total sales volumes.
Santosh Iyer, Managing Director and CEO, Mercedes-Benz India, said, “New and updated products, improved customer experience at retail and ease of ownership, coupled with positive customer sentiments led to our best-ever H1 sales performance. "
The company further said that the availability of volume models also played a role in delivering record sales in the first half of this year.
On the outlook for the rest of the year, Iyer said, "We have new products coming for the upcoming festive season. So we think we should be able to end the year with double-digit growth as projected earlier." Was."
