New Delhi, Agri-tech startup MeraPashu360 is empowering women to actively participate in financial decisions related to dairy farming by providing an Android app and calling support in local language.
The startup enables women to choose the required dairy inputs themselves, make online payments and receive bulk feed items at home. It aims to empower women by providing Android app and calling support in local language.
Co-founder and CEO Niket Agarwal said, "By facilitating women's participation in decision-making and economic activities, MeraPashu360 is not only improving household incomes but also challenging traditional gender roles."
The platform offers a range of services including: online ordering of dairy inputs, home delivery of bulk feed commodities, training programs and access to veterinary services.
“We believe in the transformative power of women in the rural livestock economy,” Kanupriya Saldi, co-founder and COO of MeraPashu360, said in a statement.
“By equipping them with the right tools and knowledge, we are not only enhancing their livelihoods, but also driving the impact of empowerment and progress in their communities,” he said.
The startup's impact extends beyond gender equality, improving the overall livelihoods of dairy farmers and contributing to rural development.
It has also created local employment opportunities, potentially reducing urban migration, the company said.
India's dairy industry, which contributes about 5 percent of the national GDP and involves more than 80 million rural households, has long been supported by women who perform 60-70 percent of the cattle care work.
The startup enables women to choose the required dairy inputs themselves, make online payments and receive bulk feed items at home. It aims to empower women by providing Android app and calling support in local language.
Co-founder and CEO Niket Agarwal said, "By facilitating women's participation in decision-making and economic activities, MeraPashu360 is not only improving household incomes but also challenging traditional gender roles."
The platform offers a range of services including: online ordering of dairy inputs, home delivery of bulk feed commodities, training programs and access to veterinary services.
“We believe in the transformative power of women in the rural livestock economy,” Kanupriya Saldi, co-founder and COO of MeraPashu360, said in a statement.
“By equipping them with the right tools and knowledge, we are not only enhancing their livelihoods, but also driving the impact of empowerment and progress in their communities,” he said.
The startup's impact extends beyond gender equality, improving the overall livelihoods of dairy farmers and contributing to rural development.
It has also created local employment opportunities, potentially reducing urban migration, the company said.
India's dairy industry, which contributes about 5 percent of the national GDP and involves more than 80 million rural households, has long been supported by women who perform 60-70 percent of the cattle care work.
