NBA Deputy Commissioner Mark Tatum spoke on the role of foreign players in the recent growth of the association.
"All of these players are generating incredible interest in their home countries, in their regions and around the world," Tatum said, speaking on a round-table call with reporters.
"In fact, this year's regular season was the most watched globally in the last five years, and we set numerous international viewership and consumption milestones and records, including nearly 75 percent of NBA game broadcast consumption this year in the United States." Came from outside the United States,” he said. Added.
The NBA is being consumed more than ever, with 26 billion video views globally on its social media platforms and the NBA app and viewership reaching an all-time high. The ongoing final is being streamed in 214 countries.Tatum talked about Frenchman Victor Wembanyama, who entered the league as a rookie this season but had already put the league on notice with his performances in France for Mets 92.
Wembley was drafted number one overall by the San Antonio Spurs this season and brought the league to notice with his dazzling skills, fierce blocks and solid shooting. Mark spoke highly of Vembenyama and his impact on the league.
"I would just point to someone like Victor Wembanyama, who hasn't been in the playoffs, but he was one of our most popular players in the league this year," Tatum said.
“In terms of social media followers and views, he was third behind LeBron and Steph, and Luka Doncic was fourth and Jayson Tatum was ninth.So here you have this young generation of 19, 20 to 25, 26-year-olds—kids who are really asserting themselves and I think that's fascinating, and it's fun to watch," he concluded.
This year's NBA Finals featured 13 foreign players from Australia, Canada, Dominican Republic, Germany, Latvia, Portugal, Slovenia and Ukraine, the highest number ever in the Finals.
"All of these players are generating incredible interest in their home countries, in their regions and around the world," Tatum said, speaking on a round-table call with reporters.
"In fact, this year's regular season was the most watched globally in the last five years, and we set numerous international viewership and consumption milestones and records, including nearly 75 percent of NBA game broadcast consumption this year in the United States." Came from outside the United States,” he said. Added.
The NBA is being consumed more than ever, with 26 billion video views globally on its social media platforms and the NBA app and viewership reaching an all-time high. The ongoing final is being streamed in 214 countries.Tatum talked about Frenchman Victor Wembanyama, who entered the league as a rookie this season but had already put the league on notice with his performances in France for Mets 92.
Wembley was drafted number one overall by the San Antonio Spurs this season and brought the league to notice with his dazzling skills, fierce blocks and solid shooting. Mark spoke highly of Vembenyama and his impact on the league.
"I would just point to someone like Victor Wembanyama, who hasn't been in the playoffs, but he was one of our most popular players in the league this year," Tatum said.
“In terms of social media followers and views, he was third behind LeBron and Steph, and Luka Doncic was fourth and Jayson Tatum was ninth.So here you have this young generation of 19, 20 to 25, 26-year-olds—kids who are really asserting themselves and I think that's fascinating, and it's fun to watch," he concluded.
This year's NBA Finals featured 13 foreign players from Australia, Canada, Dominican Republic, Germany, Latvia, Portugal, Slovenia and Ukraine, the highest number ever in the Finals.
