The campaign song was released by the official handle of Congress on Frida and was also shared by top leaders including Rahul, Priyanka Gandhi and party spokespersons.
The 30-second video clip highlighting the plight of farmers tries to make the point 'how one vote can change their fate'. The three demands highlighted in the video include - MSP guarantee for crops, GST-free farming and loan waiver.
The campaign song mentions the historic loan waiver of Rs 72,000 for farmers by the UPA government (in 2008) and urges the farming community to raise their voice for their rights.
As Congress reiterates "Haath Badlega Halat", its campaign song gives the message that farmers should cast their vote in favor of the party, it is their 'real voice' and it will fight for their rights.
Notably, social media has emerged as a new 'battlefield' ahead of the 2024 elections and is being better utilized by political parties to intensify their campaigns and woo new voters.
The Bharatiya Janata Party (BJP) in particular has taken the lead in this area and has also been pushing several campaign songs and customized videos to garner the support of netizens.
Recently, the BJP launched a series of campaign songs in 12 languages including "Sapne nahi haqeeqat bunte hain..." and "Bharat ka beta Modi.." It also released videos to show the opposition in a bad light. The video titled 'Bharat alliance mein fight lekin main hi hoon dulha sahi' became a massive hit, garnering millions of views within 24 hours.
The 30-second video clip highlighting the plight of farmers tries to make the point 'how one vote can change their fate'. The three demands highlighted in the video include - MSP guarantee for crops, GST-free farming and loan waiver.
The campaign song mentions the historic loan waiver of Rs 72,000 for farmers by the UPA government (in 2008) and urges the farming community to raise their voice for their rights.
As Congress reiterates "Haath Badlega Halat", its campaign song gives the message that farmers should cast their vote in favor of the party, it is their 'real voice' and it will fight for their rights.
Notably, social media has emerged as a new 'battlefield' ahead of the 2024 elections and is being better utilized by political parties to intensify their campaigns and woo new voters.
The Bharatiya Janata Party (BJP) in particular has taken the lead in this area and has also been pushing several campaign songs and customized videos to garner the support of netizens.
Recently, the BJP launched a series of campaign songs in 12 languages including "Sapne nahi haqeeqat bunte hain..." and "Bharat ka beta Modi.." It also released videos to show the opposition in a bad light. The video titled 'Bharat alliance mein fight lekin main hi hoon dulha sahi' became a massive hit, garnering millions of views within 24 hours.