Utilizing Pidge's extensive network of over 200 regional and national partners, the initiative aims to increase e-commerce penetration in the country beyond the current level of 5 percent.

“ONDC Network aims to ensure inclusivity for sellers, especially SMEs, which aligns well with our offerings at Pizz,” Ratnesh Verma, Founder and CEO of Pizz, said in a statement.

In line with the ONDC Network's goal of market democratization and decentralized process, Pidge's intelligent logistics solutions optimize delivery routes and track orders in real-time through a shared rider pool, the company said.

T. Koshy, MD & CEO, ONDC, said, “With the inclusion of Pidge on the Open Network, small and micro businesses across the country can leverage Pidge's advanced logistics capabilities and extensive partner network to expand their reach into new markets "

Additionally, the company noted that sellers will now have the opportunity to use Pidge's platform to expand their e-commerce reach through the ONDC network.

By facilitating end-to-end on-network transactions, this approach will promote a sustainable business model as well as empower small businesses by increasing reliability, accessibility and ease of use across the country's diverse value chain.