New Delhi, LIC on Thursday announced the launch of 'Jeevan Samarth', which aims to transform the agency ecosystem.

To achieve this, Life Insurance Corporation (LIC) has partnered with a global consulting firm to undertake this agency transformation project by reviewing its existing agency structure on an end-to-end basis.

This will also include improving agency operations at branch, division and zonal levels towards instilling global best practices in view of the rapidly changing industry and regulatory landscape of the insurance sector, LIC said in a statement.

Siddharth Mohanty, Chief Executive Officer and Managing Director, LIC, said, “Through the ‘Jeevan Samarth’ project, we aim to transform our agency ecosystem to suit the rapidly evolving needs of millions of Indian households and provide them with suitable long-term savings, protection To provide." Health Insurance, ULIP and Pension Solutions".

Highlighting the importance of enabling and empowering the agents, he said, this transformation exercise should result in more tools and additional skills being given, thereby strengthening the relationship between the agents and LIC.

He also called upon the young men and women of the country to join hands with LIC by choosing life insurance marketing as a rewarding career and participate in shaping the future of the insurance industry.