PN Gurugram (Haryana) [India], May 14: Doorset, India's leading consumer-facing company specializing in door hardware and digital locking solutions, has launched its maiden campaign in India after over two and a half decades of successful operations. A beautifully crafted emotionally packed film that is set to hit the ATL route this weekend, reflects the practical and caring deep ethos of the brand Dorset O, its hallmark that makes it 'door to door' Designed on the theme 'One Dorset Deserves', campaign link: https://youtu.be/CMqjXEcOuRo?feature=share
It displays memories and emotions for family members and creates emotions for your TG including home owners/home buyers, architects, developers. The brand team had a series of conversations with homeowners and the insights they gained were incorporated into the campaign. Speaking at the launch of Dorset’s new campaign, Saurabh Bansal, Joint Managing Director, Dorset Group, said, “I am thrilled to unveil a vision that goes beyond mere creation.Every house that is built holds a story full of memories, dreams and aspirations. At Dorset, we believe that every door is not just an entryway, but a threshold to limitless possibilities, symbolizing the character and charm of your residence. Our campaign resonates with the belief that 'Every Door Deserves a Doorset', encapsulating our dedication to enhancing the safety, security and soul of your home. The campaign has been designed to span TV commercials, digital outreach, cinemas and a 360-degree route. Its expansion into retail has already started.Sharing his feelings on the launch of Dorset's new campaign, Takshay Bansal, Joint Managing Director, Dorset Group, said, “At Dorset, we constantly strive to push the boundaries of what is possible, leveraging the latest technology. In this journey to provide better products, we continue to connect with our customers and of course, it is about innovations. Becomes fuel and that's why our campaign resonates with the belief that 'every door deserves a doorset.' It's not just about providing doors; it's about providing unparalleled quality, reliability and innovation that exceeds customer expectations.The campaign has been conceptualized by dynamic and versatile advertising industry veterans, Ashish Khazanchi, Managing Director of Enormous and renowned director Prakash Verma of Nirvana Films and their team. Campag reflects a deep sense of emotions. Sharing his views, Ashish Khazanchi, Managing Director, Enormous, said, “The idea of security has gone beyond just the idea of security. Customers look beyond the rational in who they trust for their security. One idea is the preservation of a way of life and the preservation of things that are important beyond the price tags on them.Bring it to life through a campaign based on the idea that people do not value things but want to invest parts of their lives and memories in them. Every home deserves a Dorset. Dorsett is one of the leading global manufacturers of door hardware, lockin mechanisms and kitchen and furniture fittings. It is the first Indian door hardware company to use eco-friendly trichlorethylene free cleaning process. The organization has 52 designs and 11 patents registered so far, making it the most dynamic and fastest mark-to-market company in India.
It displays memories and emotions for family members and creates emotions for your TG including home owners/home buyers, architects, developers. The brand team had a series of conversations with homeowners and the insights they gained were incorporated into the campaign. Speaking at the launch of Dorset’s new campaign, Saurabh Bansal, Joint Managing Director, Dorset Group, said, “I am thrilled to unveil a vision that goes beyond mere creation.Every house that is built holds a story full of memories, dreams and aspirations. At Dorset, we believe that every door is not just an entryway, but a threshold to limitless possibilities, symbolizing the character and charm of your residence. Our campaign resonates with the belief that 'Every Door Deserves a Doorset', encapsulating our dedication to enhancing the safety, security and soul of your home. The campaign has been designed to span TV commercials, digital outreach, cinemas and a 360-degree route. Its expansion into retail has already started.Sharing his feelings on the launch of Dorset's new campaign, Takshay Bansal, Joint Managing Director, Dorset Group, said, “At Dorset, we constantly strive to push the boundaries of what is possible, leveraging the latest technology. In this journey to provide better products, we continue to connect with our customers and of course, it is about innovations. Becomes fuel and that's why our campaign resonates with the belief that 'every door deserves a doorset.' It's not just about providing doors; it's about providing unparalleled quality, reliability and innovation that exceeds customer expectations.The campaign has been conceptualized by dynamic and versatile advertising industry veterans, Ashish Khazanchi, Managing Director of Enormous and renowned director Prakash Verma of Nirvana Films and their team. Campag reflects a deep sense of emotions. Sharing his views, Ashish Khazanchi, Managing Director, Enormous, said, “The idea of security has gone beyond just the idea of security. Customers look beyond the rational in who they trust for their security. One idea is the preservation of a way of life and the preservation of things that are important beyond the price tags on them.Bring it to life through a campaign based on the idea that people do not value things but want to invest parts of their lives and memories in them. Every home deserves a Dorset. Dorsett is one of the leading global manufacturers of door hardware, lockin mechanisms and kitchen and furniture fittings. It is the first Indian door hardware company to use eco-friendly trichlorethylene free cleaning process. The organization has 52 designs and 11 patents registered so far, making it the most dynamic and fastest mark-to-market company in India.