In this new role, Sethi will be responsible for leading Lava's financial operations, enhancing financial systems and processes, and driving the company's financial strategies to support its growth plans.

“The mobile and electronics industry is on a high growth trajectory, and Lav has great potential to capitalize on the opportunities with superior quality Made in India products,” Sethi said in a statement.

"My strategy will be to strengthen financial flexibility and corporate governance and generate capital for the company's ambitious growth plans," he said.

Lava said Sethi's appointment is in line with the company's vision of strengthening its leadership team to build a global Indian technology enterprise.

Sunil Raina, Executive Director, Lava International, said, "His wealth of expertise and experience in achieving financial success will be instrumental in driving Lava's future growth. We look forward to his contribution and leadership in our endeavor to build a global Indian enterprise." We do."

He has held leadership roles in leading organizations including Bharat Airtel, Telenor Group, Essar Group and STER Group during his career.

Last week, Lava International announced its new board members to lead the company's next phase of growth and innovation.

The company's executive director Sunil Raina and chief manufacturing office Sanjeev Aggarwal had joined as directors.

Former BSNL managing director Anupam Srivastava and former lieutenant governor of Andaman and Nicobar Islands and Puducherry Ajay Kumar Singh joined the independent directors, the company said.